Promote Logic

Next day, April 13th.

"Everyone is here, let's have a meeting today."

Lu Zhou shouted loudly in room 305.

"This week, our focus will be on the launch of the Banana market. All other work needs to take a backseat to Banana."

The members of Dream Grain tightened their thoughts and patiently waited for Lu Zhou's speech. The atmosphere was different from the previous Dream Grain ad testing.

Dream Grain ads were only targeted towards developers and advertisers, while Banana needed to target users.

So both the technical and business teams would face greater challenges.

"The marketing department is the core of the upcoming work. This week, everyone should cooperate as much as possible with Xiaotong. Also, let's not be confined to our departments anymore. We will establish a temporary promotion department for this operation."

Lu Zhou looked at Tang Yutong and said, "Xiaotong, you will be the leader of this temporary promotion department. Is that okay?"

Tang Yutong was a bit worried when she heard this, but Lu Zhou didn't give her a chance to decline.

"Don't lack confidence. I believe in you. Listen carefully to what I'm about to say. The promotion of the Banana market can be divided into online and offline.

There are several technical tasks assigned to the temporary promotion department, so remember your respective work priorities.

Zhou Wen, focus on adding data visualization to the existing statistical functions based on the distribution of Dream Grain ads in the past two weeks.

Fei Wen, prioritize the maintenance and iterative development of the developer backend. Coordinate with Xiaotong for any related issues and ensure that developers can smoothly join Banana through the backend.

Jun Da, create a web crawler to collect the addresses and contact information of Guangnan Mobile Stores. I won't mention the specific method, you can directly approach Fang Laoda if you have any questions.

Zheng Ye, you and Huang Dong urgently develop an offline promotion version. I will explain the specific logic to you later."

Lu Zhou then turned to Tang Yutong and said, "Next is the online work of the temporary promotion department. Online includes Dream Grain ads and other channels.

Xiaotong, assign a market colleague to prepare a report based on the data charts provided by Zhou Wen. The report should include the current status of Dream Grain ads for developers and the platform's traffic distribution ability. Estimate the promotional effect of launching Banana.

You also need to collect and contact other online channels in advance. Provide an online solution for both of these."

"Lastly, there's the offline promotion work.

For the phone store information for ground promotion, get it from Jun Da. For the offline promotion version, ask Zheng Ye.

This part may require additional ground promotion personnel, so you can take it easy for now. Focus on the online aspects in the early stages."

After hearing Lu Zhou's series of instructions, Tang Yutong couldn't help but feel the weight on her shoulders.

But she still replied, "Okay, senior."

Lu Zhou smiled and said, "Don't worry, take it easy. Everyone will cooperate with your work."

After that, he looked at Meng Xiaoqin and asked, "Xiaoqin, is the financial statement for this month ready?"

"Senior, it's ready."

Lu Zhou nodded. "Once the report from the marketing department is out, coordinate with them to determine how much funding can be allocated for this online and offline promotion. Coordinate with Xiaotong on this part."

"Okay, the meeting is adjourned. Everyone, go back to work."

The entire meeting was very short but brought great pressure to everyone.

For

Dream Grain, this was an important battle, and failure was not an option.

After the meeting, Lu Zhou approached Fang Qiang alone. "Qiangzi, from now on, I won't be involved in Dream Grain ads anymore."

Fang Qiang was stunned. "What!"

"It means that once Banana is launched, I won't have anything to do with it anymore. I'll completely hand it over to you."

Although Lu Zhou had emphasized this to Fang Qiang before.

But when it came to this day, and the situation was a bit outrageous, how could Fang Qiang not be dumbfounded?

He said, "Developing seems to be one thing, but what about the marketing department?"

"That's why I assigned the tasks to the temporary promotion department today. Can you understand that?"

Fang Qiang scratched his head. "It's easy to do one thing individually, but it's hard to put everything together."

Lu Zhou chuckled, "Actually, I'm not clear about the specific process of what Xiaotong will be doing."

"Huh? What? You're not clear, then how can you arrange it?"

"I'm just providing a train of thought. The specific execution depends on Xiaotong's operation.

From product development to market launch, it's ultimately a process of making a compelling case.

Considering the current situation of Dream Grain, we start with the advertising platform and attract developers and advertisers.

You understand the overall development, so arranging the market work should be easy, which mainly involves collecting information, contacting the relevant parties, and reaching agreements."

Lu Zhou continued, "Collecting information, such as using search engines or web crawlers, is something the development department can handle. After Xiaotong completes the compilation, you can proceed with the following two steps.

As for reaching agreements, it's inevitable that demands will arise, such as developers requesting new features.

In this regard, Xiaotong will summarize the information for you, and you can coordinate with the development department to implement those requests."

Lu Zhou called Fang Qiang back to Room 305. "Let's go. Thinking requires time, and you don't have much time left."

Returning to Room 305, Lu Zhou settled down and began contemplating the upcoming challenges for Dream Grain ads.

Apps like Peas and 91 had already entered the competition in the app market.

At this stage, a new phone would often come pre-installed with multiple market applications in phone stores.

It was understandable for offline phone stores to do so; they simply earned promotion fees from multiple sources.

To outperform competitors and make users choose their own Banana Market, it was necessary to have more content and provide more powerful functionality.

After all, the app market was still in the early stages of expansion, and the earlier one could gain a larger market share advantage.

Currently, the focus for various app markets was optimizing their products and increasing their user base.

If phone stores wanted to earn multiple promotion fees, they could go ahead. But if they were to engage in a price war, it would be too costly for anyone.

After all, it was 2010, not the era of burning money in the ride-hailing or O2O industries.

In the initial stage, the installation volume of the Banana Market still depended on Dream Grain's distribution capabilities for ads.

Lu Zhou made a rough estimate that the developers who had joined Dream Grain ads should have a user base of around a million.

By deeply cultivating the user base covered by Dream Grain ads in the early stage, the growth period of the Banana Market could be greatly shortened.

There might be some overlapping users, and the specific data would need to be compiled by Zhou Wen. Ultimately, the actual results would determine the effectiveness.

At that moment, Meng Xiaoqin approached Lu Zhou and said, "Senior, the college notified us that the classrooms in the experimental building are now available. Over the weekend, I'll have a few guys find time to move our stuff to the experimental building."

Lu Zhou thought it was quite timely because Wen Xuwei would be coming over next week.

With over a dozen people in Room 305 right now, adding another person would make it crowded, especially considering that Dream Grain Cloud would continue to recruit more personnel.

"Alright. You can make the arrangements."