Successful Advertising

Time soon came for Heinz's announcement.

There was no difficulty in shooting the Heinz advertisement because they only shot a picture of a Heinz ketchup bottle, and the production of the entire advertisement relied on computer technology.

And their efficiency was very fast. After determining the billboard style, they rented 300 billboards across the United States in just one day, and displayed Andrew's creativity at the same time.

"Heinz, the only ketchup."

This advertising slogan was even put on the cover of the magazine and occupied the front page. Henry also invited Andrew to come to the company again after the company issued the sales data.

He was sitting on a soft leather sofa. This sofa was different from ordinary ones. It had a delicate curved texture and was very comfortable to the touch.

The antelope skin carpet underfoot and the ivory hanging on the wall can also make people feel the luxury of this office.

"Drink?" Henry looked like he had no airs about it. He took out a bottle of wine from the ice bucket and asked Andrew.

Andrew nodded and picked up the cup.

The orange liquid was poured into the glass, Henry poured himself another glass, and then clinked the glasses with Andrew.

"It's really good." Andrew took a sip and the taste was quite mellow.

"This is Krug champagne. I also have a bottle of Louis Roederer in my wine cabinet. Unfortunately, it is too expensive and I am not willing to drink it myself." Henry joked and took a sip.

Andrew raised his eyebrows and twitched the corners of his mouth. Damn it, he remembered that the price of a bottle of Krug Champagne was around 20,000 US dollars.

Louis Roederer has only released 25 bottles of limited edition Champagne this year.

Is this the confidence of the rich? A single bottle of wine can be worth many people's annual income.

But Henry didn't continue to show off. After drinking, he picked up the sales data next to him and handed it to Andrew: "To be honest, I was a little surprised."

Andrew took the data and it was written in great detail. It was calculated by day. Calculate the sales of Heinz ketchup.

He looked carefully and found that since his billboards were spread all over the United States, the sales of Heinz ketchup had increased by 30%, and the data was getting higher and higher in the past few days.

Obviously, his creativity has produced results, very good results.

"Isn't it growing rapidly? It's all thanks to your company's creativity." Henry smiled with a happy expression.

Andrew said modestly: "We just made the most suitable creative strategy based on the product."

"Yes, the most suitable!" Henry clapped his hands: "But I see that you are not the only advertising planner at Lion Company. , you can't even decide on the best solution."

"Uh..." Andrew shrugged: "I'm a new member, so I can't help it."

"So are you interested in coming to my place?" Henry wrinkled his nose. He raised his eyes and said, "We are lacking planning like this. If you are willing to join, I am willing to open a separate advertising department for you."

Now Heinz does not have its own advertising department and has always outsourced it. When Henry met Andrew After seeing the terrifying benefits brought by advertising creativity, I thought why not take advertising creativity into my own hands?

Only then did Andrew understand why he contacted him alone, poured himself wine, and acted like a polite corporal, which was just what he wanted.

So he pretended to think hesitantly for a while and said, "To be honest, Mr. Henry, I'm very moved."

Henry nodded for him to continue.

"But Apollyon has been kind to me, and I have always been grateful to him."

Henry raised his eyebrows with an even more appreciative expression: "You are an emotional person."

"That's right." Andrew took a big sip of wine: "Although Maroni was the one who proposed the first idea, he may think that my qualifications are relatively shallow, but I think that is only temporary..." Henry pushed the bottle, and Andrew immediately picked it up and gave it to him. Pour another glass.

"I don't think that's entirely the case." Henry spread his hands: "Domino's, your first idea. Just because of that billboard, it has been sold out, and their takeout business even makes me jealous."

"In advertising The last thing the industry needs is qualifications. It's enough if you have creativity, Andrew, and I will give you the best platform to let your creativity appear in the United States and even the world. This is far more than what Lion Company provides. "

So think about it, Andrew, you can call my phone number anytime you want."

"Thank you," Andrew already has a plan in mind, but it's not the time yet, and there's Henry as the enemy. ...Ahem, no, he is a rich man. Will he lack investment in his new company?

This is his real thought. Just like what Jimmy said, it is impossible to work part-time. If you want to make a name for yourself in the United States, you must become capital yourself.

In his opinion, the advertising industry is a good entry point, just like music video, which is also a good entry point.

"By the way, you said a new word before, user mind? It sounds interesting, tell me about it?" After Henry finished talking about work, he quickly changed the subject.

After coming out of Heinz Company, Andrew took a taxi back to his home with a belly full of expensive champagne. He was about to buy Carmela the magazines she needed when he suddenly saw several middle-aged people discussing around the stall. What.

After taking a closer look, it turned out to be the new issue of "New York Underground Art", and it was Lisa's purple dress on the cover.

"Why don't you feel as good as before?" One of the bearded men wondered.

Another guy with the baseball cap picked it up and looked at it: "It doesn't seem as exciting as before."

"Is it because she changed her clothes? But she exposed a lot."

"No, I Do you think the photographer has changed? This is not a style at all. If I want to see naked women, why don't I buy it from

Playboy ?

Are the inside pages the same as before? "

"Forget it, you buy it, I'm not interested anymore, why not look at other ones, this one is pretty good"

The brothers who were planning to buy the magazine together chatted for a while . Later, they all chose other magazines, but only one insisted on his opinion and bought "Newland".

However, after paying the money, the old man tore off the plastic film on the spot, turned the page, and immediately let out a wail.

"Shet! What kind of shit is this!"

"Let's see!" Others gathered around him, with expressions that included both gloating and regret.

"Look at that ass! It's not in the right position, she should raise it a little higher, my brother can't even feel it!"

"Yeah, the color is terrible, my mom's socks don't match like this."

"And this Why is the posture so stiff? Is the photographer asleep? Oh my God, it's so boring. Fortunately, I didn't buy it."

The man who bought it was in a venting mood when he saw Andrew. He walked over, picked up the copy of "Newland" and immediately advised: "Don't touch him, friend, this stupid photographer took terrible pictures! If you have read the previous issues, be sure not to buy them, they are not the same at all. Level."

"Okay, thank you for your advice." Andrew smiled and expressed his gratitude.

"It doesn't matter! I just don't want this crap to ruin other people's eyes!"

(End of Chapter)