First Victory

Before the campaign for Chia's Baked Bean Canned Advertising, Andrew obtained Jimmy's investigation results.

Ogilvy sent the well-known advertising planner Ole Moss this time. He has planned many advertising proposals for companies on the verge of bankruptcy, has served Pepsi-Cola and United Airlines, and is quite well-known in New York.

His creative ideas were very solid and were based on the positioning of the product itself. After reading the slogan he wrote, Andrew immediately realized that this was a strong competitor.

Because canned baked beans are positioned as an everyday food, the only selling point is taste, so in this advertising campaign, everyone will definitely work hard on this.

So Andrew drew several pictures by hand overnight and asked Jimmy to prepare some materials. On the day of the advertising campaign, the two of them took Kaiden straight to the Jiashi Building.

Under the guidance of the receptionist, they walked into the conference room and waited. At this time, several representatives from advertising companies were sitting inside.

There was a nameplate in front of each table. Andrew glanced at it and saw that there were both the IPG advertising company he had seen last time and some unfamiliar advertising companies.

Of course, Ogilvy Advertising is naturally among them. Right in the front row, the white-haired Ole Moss is sitting on a chair and reading materials.

When Andrew and the others sat behind the supreme creative sign, the others immediately turned their attention.

Obviously, they were also curious about what was going on with the company that produced that brainwashing advertisement.

But after seeing Kaiden, the eyes of the men present obviously froze for a moment.

After sizing each other up, no one spoke. Everyone sat quietly in their seats, flipping through the information, closing their eyes and relaxing.

This time the advertising campaign is very different from the previous ones. Thomas and the others plan to determine the ownership of the advertisement on the spot, because they can't wait any longer, and neither can the cans of Chia's Baked Beans.

If a $400,000 idea doesn't save the brand, it will soon be abandoned by the company.

So Thomas is now under a lot of pressure.

Ten minutes later, the receptionist came in and shouted: "Everyone, please come with me."

Everyone got up and followed the receptionist to the door of the president's office, and found a seat one by one to sit down.

"Ogilvy Advertising, Mr. Ole Moss, your presentation time has come. Please come over here." The receptionist smiled and politely invited Ogilvy Advertising to be the first to enter the office.

"Okay, ma'am." Ole Moss stood up in a gentlemanly manner. Although his hair was white, he didn't look old. It should be due to some kind of disease that caused his appearance.

And when he walked in with his team, everyone's hearts lifted.

Jimmy and Caiden were the same, but Jimmy's choice was to tap the ground with his leather heels to relieve the tension inside, while Caiden stood behind Andrew and stretched out his soft hands to squeeze his shoulders.

She originally wanted Andrew to relax more, but after getting started, she found that Andrew was unusually relaxed, as if he didn't feel nervous at all.

So she didn't speak, just kneaded silently.

This move made the representatives of other advertising companies a little jealous after seeing it. Why do you bring a beautiful girl to massage you, while you can only sit on the cold bench and wait.

Damn it! Whose young master is this?

But soon everyone had no intention of expressing their indignation against Andrew, because suddenly there was a burst of applause in the office, as if Ole Moss had used his unique creativity to convince Thomas and the top management of Jia's Company collectively. This undoubtedly increased the pressure on everyone's hearts, and Jimmy couldn't help but cursed: "SHXT!"

But only Andrew still closed his eyes and rested, leaning on Kaiden's bulging chest, as if to relieve his own pressure , but only Kaiden himself knew that Andrew's muscles were not tense at all, he had always remained relaxed.

It seems that even if Ole Moss succeeds in convincing Jia's Company, he can turn the situation around.

Of course, another way to say it is that Andrew has given up competing with Ogilvy Advertising.

But Caiden felt that Andrew would not give up. Whether it was daily contact or observation during filming, he discovered that his boss had self-confidence and control that far exceeded ordinary people. Will give up one's goals just for the sake of a little difficulty.

Maybe the boss has a way to solve this situation?

No matter what Caiden thought, the others were indeed a little frustrated, even their waists relaxed a lot, and some people simply went out to smoke.

Not long after, Ole Moss's team came out of the office, and Thomas greeted him personally, shaking hands with him and looking like they were happy to cooperate.

This made other companies even more anxious. Although Jiashi Company did not say that it was confirmed, various signs showed that Ogilvy Company already had a chance to win.

Next, I entered three companies in a row, but there was no more applause in the office, only silence.

Until the receptionist appeared again: "Supreme Creative, it's your turn."

"Let's go." Jimmy stood up first. Andrew opened his eyes, pulled his tie, and led the two of them into the office.

In the office, the atmosphere was a little noisy. Thomas and other senior executives of the Jia Corporation were sitting on the sofa. Except for Thomas, everyone else was whispering to each other and didn't know what to say.

You can vaguely hear the words Ogilvy, classic taste, and mom's taste.

Andrew ignored those scattered voices and directly put the stack of paper in his hand on the shelf. Then after Jimmy sat down, he said, "Please be quiet."

"Huh?" Several senior executives who spoke asked. I was stunned for a moment, feeling as if I was back in class.

Only Thomas raised his eyebrows and said, "Everyone, be quiet. Let's listen to the supreme creative idea."

"Is there anything else to listen to? I think Ogilvy has already won..." Someone muttered in a low voice, and then someone next to him Shut your mouth at the sign.

When Andrew heard this, he was not angry, but smiled: "I know that the creativity of Ogilvy Advertising should be very good and make you excited. But in the advertising industry, there is never a shortage of better creativity, why don't you guys put it aside first? Why don't you think about it and listen to new ideas?"

Thomas nodded: "You're right, Andrew, so... let's get started."

"Okay, let's start with a scene. Speaking of the scene of mother and child eating..."

The reason why Andrew is so confident is of course because his creativity fits the selling point of Jia's baked beans cans and is interesting, stunning and eye-catching enough.

Speaking of which, I would also like to thank Heinz, because this idea was used in their products in the future. Once it was broadcast on TV, both the company and the audience praised it highly.

After Andrew's improvement, this idea has become more suitable for Chia's canned baked beans.

(End of chapter)