Chapter 291

"Please let us in!"

Standing at the door of the screening theater, Norman Shearer and his companion begged to stop their staff, "We have been in line for such a long time, just to see this movie in advance, if there are no seats, we You can sit in the aisle."

This Warner staff will not be deceived by his disguise, and directly exposes, "This gentleman, if I remember correctly, this is the third time you participated in the screening, right?"

"Uh..." Hiller was suddenly dumb, scratching the back of his head, "The movie is so good, I just want to..."

"Sorry!"

The staff member picked up the walkie-talkie and said something, shook his head, "I can't let you in! The theater is full!"

As he said, he pointed to the long line of hundreds of people behind them, "If you let you in, we won't be able to control it."

Too many people came to the preview today. Even though Warner Bros. chose the largest independent theater in Burbank, and only the audience and Warner investigators participated in the preview, the number of seats was still far from enough. There are so many young audiences attracted by the trailers.

Quite a few of them did not qualify for the screening, but fantasized that they could get into the theater by luck. Some others had participated in the previous screening just like Norman Shearer. They felt uncomfortable and came again. People watching.

Just as this long line of protests continued, the footage of Warner's media has recorded this scene. This is a very good material for publicity and hype. A film is just a trial screening, which has caused such a big response. ...

The final result was quite helpless. Norman Shearer and his companions left the theater, but were unwilling to go back, and simply entered the Burger King next to them. At least here, you can continue to enjoy the cool shapes of the movie characters.

Just last week, Burger King launched the Matrix package. A large number of Matrix poster characters are used in the package.

Norman Shearer sat down holding a tray with the Matrix poster on it with burgers with Matrix wrapping paper. His companion Huggins took out two newly bought bottles of Coca-Cola. Unlike the previous red packaging, this is a new type launched by Coca-Cola. The packaging is one-piece black, the black of the Matrix!

The most prominent ones above are still Neo and Trinity!

"I really want to take Trinity home!" Huggins's hand has been rubbing on Trinity's image. "Long legs and tight leather jackets and high-heeled leather boots are my favorite."

Norman Shearer almost squirted out the Coke from his mouth, "Who can stand such a strong woman?"

"She is just great in the matrix!" Harkins retorted, "In the real world, just an ordinary woman."

"What is truth?" Hudgens simply dragged the lines of the movie out. "Does what you see and feel must be true?"

Shearer shook his head, "I haven't watched enough of the first part. I'm already thinking about whether there will be a sequel later."

After three trial screenings, "The Matrix" earned a lot of praise from the audience. Various statistics were gathered in the hands of Warner Bros., Duke Studios and the North American Theater Alliance at the fastest speed. These market-specific survey feedback will be related to the follow-up of the film The announcement.

"Give it to me, Tina."

Pani Kellys received the word-of-mouth statistics on the film's trial screening from Tina Fei, and said to Duke sitting in front of the computer. "Congratulations, the reputation of the trial screening is very strong. The audience praise rate has risen to 97.5%."

"What about the theater?"

This result was actually heralded after the first two trial screenings. Duke was not surprised, but asked about another major factor related to the film's box office, "Is there no representatives from the theaters participating this time?"

"No." Penny Kelly continued, "In the first two screenings, film selections from all chain theaters in North America watched the film. Out of 58 people, 50 people gave a rating that represents a commercial film. , 6 of the remaining eight people gave an a- rating, and the only two candidates who considered the film unqualified were because they couldn't understand the film."

"The news from Warner." Tina Fei said at this moment, "The theaters have determined that they will open paintings in North America with a minimum of 2,800 theaters. Will the theaters increase? It depends on the performance of the first few films in the summer file."

"That is to say, the box office performance of "Clash of Heaven and Earth", which must be opened on a large scale, will directly affect the number of theaters of "The Matrix"?"

Scarlett Johansson, who had been sitting in the corner of the living room as a good baby, said suddenly.

Looking at the little girl brought by his mother, Duke nodded, "It's true."

He didn't have the time and energy to say anything to Scarlett Johansson, then looked back at Penny Kellys, "How is your network department going?"

"I have been posting on major forums to create momentum for The Matrix!"

Although he is a veteran publicist in Hollywood, Penny Kellys has a very dynamic head. When he saw the advantage of Internet public opinion during the promotion of "Chicago", he developed targeted ideas, which coincided with Duke. She set up a special network public relations department to serve Duke.

It is no exaggeration to say that Duke and she have been at the forefront of Hollywood in this regard.

In the online propaganda of The Matrix, on Duke's suggestion, they used a wide range of propaganda tools such as the cyber navy. It's just that today's Internet is incomparable with the future, but it is also made in groups that often go online. With considerable momentum, Duke's personal website has been squeezed to a blast recently, which has nothing to do with their publicity.

"Pani, come and check this website."

Duke beckoned to call Pani Kellys over, "This is currently the most famous online professional film and television website with the largest number of fans. There is also a special film rating section on it. Although there is certain access, it is also It can reflect the audience's reputation of a film to a certain extent."

This is a website called .database, the Internet movie database, which can be referred to as imdb for short.

"I know this site, it was just acquired by Amazon earlier this year."

Pani Kelly took a look and said, "Our people will build momentum on it as soon as possible. Its scoring method is not to calculate the average score, but it can affect it. Don't worry."

Most of the publicity methods and channels that can be used at this stage, Duke Studio and Warner Bros. have used most of them in practice, and the overall effect is not bad, and the publicity for competitors is also brewing. Only wait for the opponent to enter about ten days before the screening, launch a surprise attack, in order to achieve the best effect.

The competitors of "The Matrix" are not idle.

"Good news, Steven."

In caa's luxurious office, Martin Bob said to Spielberg, who had just walked in, "The Matrix has been rated, R grade!"

A smile appeared on Spielberg's mouth as the producer of "Clash between Heaven and Earth." The success or failure of the film is closely related to him.

Similarly, Martin Bob is the person in charge of packaging, and his success or failure is closely related to him. "The movies released on the same weekend can basically be ignored. The next week's "Matrix" is rated r, and "Clash of Heaven and Earth" is pg-13. We have already taken the lead."

"Clash between Heaven and Earth" is almost impeccable in terms of plot content, even if the Big Six companies want to be embarrassed. Can't find enough reason.

Sitting opposite Martin Bob, Spielberg's smile quickly disappeared. "We took the lead in the classification, but the theater was suppressed, Martin, I want you to fully unleash the power of caa!"

The six major companies united to put pressure on the North American theater alliance, and the past few films of DreamWorks have received mediocre response. These all affected the number of theaters opened in "Clash of Heaven and Earth." Spielberg originally planned to have around 3,000 theaters, but in fact it has shrunk a lot.

"Caa is very difficult to do." Martin? Bob's face is not very good, "You should be clear, Steven, Eno? Martin over there..."

Hear Inno Martin's name. Spielberg frowned. Compared to Martin Bob, the friendship between him and Inno Martin was much better, but some things were not solvable by friendship. Some time ago, he had talked to each other on the phone. Innocent Martin refused his few petitions without as if.

This incident also made Spielberg deeply realize that the contradiction between Ino Martin and Martin Bob could not be reconciled at all, and the two could only end with one of them leaving caa sadly. The apparently powerful caa had internal friction. China is not as powerful as it seems.

But in the final analysis, for "Clash of Heaven and Earth", which has no competitors at the same weekend, "The Matrix" is currently the most important goal.

"The movie "The Matrix" has a high reputation among the audience!" Spielberg said slowly, "Moreover, the theaters have had enough sweetness in Duke's works in recent years, and they will definitely promote this film. The box office is really hot, and it will inevitably hit our box office for the second weekend."

Just listening to Spielberg mentioning Duke's name, Martin Bob's face became quite ugly. He had suffered a lot from the opponent in the past few years, and this time he was struggling to win back a city, and The advantage of grading is sometimes a gap that cannot be solved by the quality of the film. Otherwise, how could he remain silent when Spielberg talked about cooperation with Michael Ovitz?

Sometimes there is only a thin line between partners and competitors.

"Steven, I have launched a considerable amount of media, plus DreamWorks and Sony Entertainment's front and back attack, we will definitely hit them hard. The first week of "World Clash" is expected to be 40 million US dollars! I am confident that Control the decline in the next weekend within 40%!"

Spielberg nodded. If the film goes as expected, it will surely sell well, and he has also received news that Warner Bros.'s expectation for the first weekend of "The Matrix" is $35 million, which is obviously affected by the film's rating.

Martin Bob's words rang again, "As long as May enters, we will give "The Matrix" a surprise!" (To be continued...)