Touch porcelain

Money is always an element that can most stimulate the senses of ordinary people.

Compared with film critics who are more professional and personal, ordinary people judge the quality of a movie based on its box office numbers, and they are more likely to be attracted by the box office numbers of a movie.

The small box office miracle created by "Lola Run" on the first weekend with 207 screens was naturally quickly put on the newspaper page by major paper media that are very good at trying to figure out the minds of readers. Moreover, the news of "Lola Run" has generally departed from the entertainment version this time and entered the current affairs version with higher attention.

Due to life and reading habits, the development of the Los Angeles Evening News has been steadfast.

In recent years, the Hearst Group's evening newspaper "Los Angeles Herald", in order to win the attention of the audience, directly pushed the box office news of "Lola Run" on the front page of the afternoon, and also pulled a heavyweight backing.

"The museum averaged 26,000 US dollars, "Run Laola" beat Stallone's new film! ".

"Last Friday, the new director Simon Westero's film "Running Lola" opened on a small scale in the West Coast states and New York. Before that, Simon Westero, an 18-year-old Hollywood rising star Has caused widespread controversy and discussion in the media."

"Lola Run" lived up to expectations and received high praise from film critics after it was released. With the release of the box office data for the four days of President's Day weekend, "Lola Run" even beat Silver at the first weekend box office data of US$5.11 million. Stallone's new film "Leap to the Peak" achieved good results in the box office rankings of the seventh week of 1987."

"However, the comparison between "Lola Run" and "Leap to the Peak" is even more surprising."

"The production cost of "Lola Run" is 650,000 U.S. dollars, and "Leap to the Peak" is jointly produced by Warner Bros. and Canon Pictures. The production cost is as high as 25 million U.S. dollars, which is 38 times the budget of "Lola Run." The number of screens for "Run" was 207, and the number of opening screens for "Leap to the Peak" reached 1,758, which is equivalent to 8.5 times the screen size of "Lola Run".

"In such a huge contrast, "Lola Run" finally easily suppressed "Leap to the Peak" with a box office of US$5.11 million, and the average single-library data reached an astonishing US$26,600, far exceeding all films in the same period."

"It is foreseeable that, relying on its excellent reputation and high topicality, as Orion Pictures promotes "Rola Run" to the broader Central and Eastern market and Canada, the box office miracle of "Lola Run" has just begun. A mini ultra-low-cost independent film, in the next six months, is likely to become the first film with a box office of over 100 million yuan in 1987."

"At the same time, in the face of the word-of-mouth and box office collapse of "Leap to the Peak", Hollywood should perhaps reflect on the ever-increasing cost of film production."

The content of this report by the Los Angeles Herald was almost the focus of the West Coast media that afternoon and even the following days.

With the media's overwhelming discussion and even ridicule, Stallone, who has become an inspirational experience of fame, even became a tragic example of "the front wave died on the beach" for a while.

It was during the most lively party period before the Oscars awards season, media reporters and tabloid paparazzi would naturally not let go of this great opportunity, as they could not find another central figure in the event, Simon Westero, so they would pay attention. The force was placed on the chase and interception of Stallone.

Stallone's current status is obviously not something that can be shaken by the failure of a movie. In the face of the chase and inquiries from the media, Stallone also kept his demeanor as much as possible, basically responding appropriately.

However, the clay figurines were also three-point angry and were chased by a group of people for several days. Before a party in Beverly Hills, Hollywood, on Thursday evening, due to a paparazzi problem that was too acrid, Stallone stinked directly, not at all. Pay attention to each other. The paparazzi was reluctant, and stopped in front of Stallone forcibly asking.

Unbearable, Stallone raised his hand to push the opponent away.

Then, it was obvious that Rocky was in possession, and with Stallone's light push, the paparazzi fell to the ground and couldn't be'comatose'.

Although many people can see that this is an obvious touch of porcelain, such hot news is all sales, who cares about the facts.

As a result, the next day, there was a large piece of news in the media about "Stallone stunned the paparazzi in anger." The cause of the whole thing is very clear, so "Lola Run" still kept the topic of hot topic, as if it was once again heavily splashed with a barrel of gasoline.

Time soon entered the second week of the release of "Lola Run".

Although speeding up the distribution operation as much as possible, the number of screens in the second week of "Lola Run" has only increased to 265. This is mainly due to the addition of the theater itself that has signed the contract.

The contracts signed by Orion Pictures and these theaters can only get 43% of the box office share, Simon can get 15%, and Orion Pictures 28%.

Now that the popularity of "Lola Run" is so high, Orion Pictures is naturally unwilling to take this share again, so it is still negotiating with other theaters. Of course, since the signing is a fixed share contract, even if the share of Orion's share from the theater increases in the future, it has nothing to do with Simon.

However, Simon is very satisfied with the current situation. After all, if you cooperate with the Seventh Congress, even if you can talk about sharing, Simon may only get about 10%.

What's more, Simon still retains all the distribution copyrights of "Lola Run" outside the North American theaters. With the great success of the film in the theater box office, subsequent copyright sales can naturally obtain more substantial profits.

On the other hand, the box office of "Lola Run" was also released in this hot first week, and the final figure was fixed at $6.97 million, still tightly suppressing Stallone's "Leap to the Peak". Compared with the data of the four days of the weekend, It also pulled in even more with the third-placed "Aura".

Many media have begun to speculate on the specific box office prospects of "Lola Run".

With the current reputation and popularity of "Lola Run", combined with the long-term release and multi-round screening operation mode of this era, the life cycle of the film in North American theaters is likely to reach about half a year.

In six months, this is about 26 weeks.

"Lola Run" can reach US$6.97 million with 207 screens in the first week. Combining the film's reputation and popularity and other information, as well as the box office curve of some popular Hollywood movies, the media generally predicts that "Lola Run" will eventually The North American box office is likely to reach a staggering 150 to 200 million US dollars.