Create a fashion plan

"Right!" Bette suddenly said: "I remember yesterday, you talked to me about promoting coffee. Do you have time to talk about it now?"

Ron frowned, not knowing what Bette was up to.

Ever since he left the tender embrace, he knew that Bette wanted to talk to him about cooperation. But he really didn't understand why Bette had to go around in circles, talking about a bunch of irrelevant things before getting to the main point.

"Maybe it's his habit of speaking!" Ron muttered to himself in his heart.

Although the other party wasted a lot of time, but finally it came to the main point. Ron was of course willing to talk to him, but not now.

He was too tired now and needed to rest. Besides, this matter wasn't urgent. Being urgent was of no use either.

There were also many business ideas involved, and he needed to sort them out carefully. So he said:

"Of course I'm willing to talk to you. However, because it involves a huge business plan, please allow me to provide you with a written plan later. Then we can have a good talk based on the plan."

"I assure you that you will be greatly surprised. Of course, I'm also tired now and need to rest. So do you.

When we are energetic, discussing things will also be more efficient, won't it!"

"OK!" Bette smiled: "I'm looking forward to it!"

So both of them went back to their rooms to catch up on sleep. When Ron returned to the room, Christie pestered him again.

Ron originally wanted to have another round, but considering the serious matter, he decisively admitted defeat.

"Everyone can see that I'm a person who considers the overall situation. I definitely didn't admit defeat because I was physically exhausted!"

After comforting himself in his heart, Ron fell into a deep sleep.

When Ron woke up again, it was already evening.

He got up and twisted his body, feeling refreshed and full of vitality.

He took a look at Christie who was still sleeping, smiled slightly, quietly walked into the study, and started to make the plan.

In his plan, it wasn't just about promoting coffee, but about building a business empire. The model imitated a certain well-known fried chicken shop on Earth and was further expanded and planned for the future.

Ron wrote vigorously and wrote several pages of the plan.

As soon as it was written, he immediately took it to Bette. And at this time, Bette had been waiting for Ron in the captain's office for a long time.

Bette carefully looked at the content of the plan, sometimes frowning, sometimes沉思. After reading it once, he went back and read it again.

After repeating this many times, he finally put down the plan, stared at Ron quietly for a while, and finally sighed and said:

"Knight Ron, I'm amazed by your business plan and admire the concept of 'heavy assets, light materials' in it, as well as new words such as 'brand effect', 'chain', and 'derivative'."

"But these seem to be things in the far future. These plans all require a large amount of funds and are all based on the premise of successfully promoting coffee. But for this most important premise, you only described it in a few words. Please tell me, what is the 'bandwagon effect' and how to use the bandwagon effect to promote coffee?"

"Mr. Bette, the most important premise, of course, is for me to tell you in person so that I can explain it clearly." Ron smiled:

"The so-called 'bandwagon effect' refers to when a certain trend or behavior pattern appears, many people follow this trend or behavior pattern. This characteristic is innate to human beings because people always admire the strong!"

"People will always unconsciously imitate the behavior of the strong. What the strong do, they will follow. This consciousness is deeply buried in the subconscious and cannot be changed. And what we have to do is to use this characteristic to promote coffee."

"I agree with your statement." Bette nodded: "From what I have seen, it is indeed the case. Many of the servants in my family will unconsciously imitate me, including the movements and the tone of speech. I originally thought they were trying to please me. After hearing your explanation, I realized that they were actually admiring me. Ha ha!"

"No!" Ron shook his head: "For you, it's very likely just pleasing. Your metaphor is very inappropriate."

"Oh! You are so cold and ruthless!" Bette joked: "Then please tell me specifically what to do?"

Ron smiled, recalled the details again, and then said slowly:

"The first thing is that we need to buy a building in the busiest area of Mino Port as a coffee store. The building doesn't need to be too big, but the location must be good, and there must be an open-air platform outside the store. This is the site selection. Of course, remember, it's to buy, not rent. What we are doing is not the coffee business but the real estate business. Coffee is just our means to enter this industry."

"The second thing is the decoration of the store and the brand. I have it in the sketch. If you don't like it, you can do it in your own style. But please pay attention to two points. First, the brand must be there. The image doesn't need to be very exquisite, but it must be impressive. As long as it can show a noble and elegant temperament, it's fine. Second, the decoration must use solid wood to match the noble temperament."

"Our first goal is to wait for those nobles who can afford it to buy coffee. As long as they start buying, the bandwagon effect will come up. While maintaining the high-end brand, we will also launch a low-end brand and do both high and low ends!"

"Wow!" Bette smiled: "You haven't said how to use the bandwagon effect yet. This is the most crucial."

Ron smiled: "This is exactly the third point I want to say. After the first two things are completed, we need to hire people to perform. At the beginning, we will invite those noble ladies to have afternoon tea for free. Remember! It must be noble ladies, and they must be young, beautiful, and elegant noble ladies."

"We need to let people passing by our store see the beautiful scene of elegant noble ladies having afternoon tea leisurely and having fun and laughing in our store."

"It feels like this thing is really feasible." Bette pinched his cartoon W-shaped beard and said: "It's just that finding people is a bit troublesome."

"I have already selected the people for you, and you only need one person. Other women, she will select for you, and even the cost of hiring people to perform is saved." Ron said, with a sly look in his eyes.

"Who?"

"Feli!"

When he heard Feli, Bette's eyes widened: "Impossible! My niece won't help! She doesn't care about this little benefit."

"No!" Ron objected: "You don't understand your niece. She really doesn't care about the benefit of coffee, but she cares about the benefit later."

"You just need to show her my plan. This plan is for you to see, but more content is prepared for her by me."

"Trust me, she will agree after reading it. The only thing you need to pay attention to is that you must tell her that the share here is hers personally, not the family's. Otherwise, she might drag the entire Moore family in. Once the entire family comes in, not only will our profits be damaged, but this plan will definitely not be implemented."

Hearing this, Bette was skeptical: "Are you sure my niece will agree?"

"Sure!" Ron said confidently: "She is an extremely self-righteous and extremely vain woman. When facing those more noble than her, she is extremely self-abased."

"That day, when I heard her say that the princesses looked down on her, although she pretended not to care on the surface, in fact, her heart was filled with anger."

"When I was sitting next to her, I was almost ignited by this anger."

"Trust me, she is in great need of something that can enhance her noble temperament now, such as the elven privilege and reputation like your cousin. For this, she even specially studied the orc language just to achieve the feat of peaceful coexistence between humans and orcs. I guess she did this to imitate your cousin."

"And in this plan, I have prepared the corresponding thing for her, a new kind of reputation. I call it 'fashion'. Anyone who doesn't follow her and imitate her is outdated and has no taste. She definitely can't resist the temptation of becoming a fashionista!"

Hearing this, Bette narrowed his eyes, read the last page of the plan again, kept pinching his beard, and fell into deep thought.