The Festival of Humans, much like human society itself, contains many different aspects. Instead of having a definite beginning, scatterings of exhibitions, stalls, interactive stands trickled down into the Underground level before its influence grew towards the higher ends.
In a matter of days, the upper levels of GB city will also be transformed by gigantic hovering posters and projections of the various superhumans that made their names be known during the last season of the show. This time, it will likely be Mr King, Mrs Queen, and even Jon himself.
The last ones that stood tall against Queen U in the very last fight of the war. However, thinking back...why did the Great Beyonders allow Queen U to move into the known world if the border was set up to stop the rest of them from interfering with whatever's going on in the human world?
Wouldn't the existence of Queen U defeat the purpose of Queen U's promise with the White Being?