And you are?

"We know what they buy, why not give it to them at a cheaper rate. Give their needs to them at a cheaper price with a high quality".

"Hmmm. You think it will work?", Joseph stroked his chin and rose to his full height as he contemplated the advice one of the sales managers offered.

"It ought to yield positive results sir", another said.

Joseph raised the paper that contained records of the target customer's patronage. They always had no issue with the customer but all of a sudden they had been questioning the quality and price of the goods.

There is no doubt that some other company has been trying to win them over.

He scanned the paper like he had not checked a couple of times before. They always bought from them, every single year, he was curious if this year would be different.

"Or we can ponder a few more minutes on it before returning to our busy schedules", he suggested.

He sat back down and kept the records within his view like it would help in any way.