Kyle had unknowingly started a trend on the internet.
A trend where popular celebrities reacted to their thirst tweets while livestreaming to their fans.
Considering a good chunk of celebs loved to always be on the internet as a way to keep their relevancy afresh in people's minds, especially the ones on the lower end on the spectrum, this was such a no brainer move for so many of them to try out.
What they hadn't realized though, was that asides just reacting to the thirst tweets, it wasn't a particularly easy thing to keep an audience engaged even if you were a celebrity.
People do get bored very easily in this generation and there has to be something extra to you if they're ever going to get invested in something like a long stream.
Kyle had that in spades, a naturally witty nature that was hard not to find interesting. Coupled with that, he was the very first to have done something of such in this world.