More Praise for Rework

"In typical 37-signal fashion, the wisdom in these pages is edgy yet simple.

straightforward and proven ... Read this book multiple times to help give you

the courage you need to get out there and make something great."

--Tony Hsieh, CEO, Zappos.com

"The brilliance of Rework is that it inspires you to rethink everything you

thought you knew about strategy, customers, and getting things done."

--William C. Taylor, founding editor of Fast Company and coauthor of

Mavericks at Work

"For me, Rework posed a new challenge: stifling the urge to rip out each page

and tape it to my wall. Amazing, powerful, and inspirational--those adjectives

might make me sound like a fawning fan, but Rework is that useful. After

you've finished it; be prepared for a new feeling of clarity and motivation."

--Kathy Sierra, co-creator of the bestselling Head First series and founder of

javaranch.com

"Inspirational ... In a world where we all keep getting asked to do more with

less, the authors show us how to do less and create more."

--Scott Rosenberg, cofounder of Salon.com and author of Dreaming in Code

and Say Everything

"Leave your sacred cows in the barn and let 37 signals' unconventional

wisdom and experience show you the way to business success in the twenty-first century. No MBA jargon or consultant-speak allowed. Just practical

advice we can all use. Great stuff."

--Saul Kaplan, chief catalyst, Business Innovation Factory

"Appealingly intimate, as if you're having coffee with the authors. Rework is

not just smart and succinct but grounded in the concreteness of doing rather

than hard-to-apply philosophizing. This book inspired me to trust myself in

defying the status quo."

--Penelope Trunk, author of Brazen Careerist: The New Rules for Success

"[This book's] assumption is that an organization is a piece of software.

Editable. Malleable. Sharable. Fault-tolerant. Comfortable in Beta.

Reworkable. The authors live by the credo 'keep it simple, stupid' and Rework

possesses the same intelligence--and irreverence--of that simple adage."

--John Maeda, author of The Laws of Simplicity

"Rework is like its authors: fast-moving, iconoclastic, and inspiring. It's not

just for startups. Anyone who works can learn from this."

--Jessica Livingston, partner, Y Combinator; author, Founders at Work

INTRODUCTION

FIRST

The new reality

TAKEDOWNS

Ignore the real world

Learning from mistakes is overrated

Planning is guessing

Why grow?

Workaholism

Enough with "entrepreneurs"

GO

Make a dent in the universe

Scratch your own itch

Start making something

No time is no excuse

Draw a line in the sand

Mission statement impossible

Outside money is Plan Z

You need less than you think

Start a business, not a startup

Building to flip is building to flop

Less mass

PROGRESS

Embrace constraints

Build half a product, not a half-assed product

Start at the epicenter

Ignore the details early on

Making the call is making progress

Be a curator

Throw less at the problem

Focus on what won't change

Tone is in your fingers

Sell your by-products

Launch now

PRODUCTIVITY

Illusions of agreement

Reasons to quit

Interruption is the enemy of productivity

Meetings are toxic

Good enough is fine

Quick wins

Don't be a hero

Go to sleep

Your estimates suck

Long lists don't get done

Make tiny decisions

COMPETITORS

Don't copy

Decommoditize your product

Pick a fight

Underdo your competition

Who cares what they're doing?

EVOLUTION

Say no by default

Let your customers outgrow you

Don't confuse enthusiasm with priority

Be at-home good

Don't write it down

PROMOTION

Welcome obscurity

Build an audience

Out-teach your competition

Emulate chefs

Go behind the scenes

Nobody likes plastic flowers

Press releases are spam

Forget about the Wall Street Journal

Drug dealers get it right

Marketing is not a department

The myth of the overnight sensation

HIRING

Do it yourself first

Hire when it hurts

Pass on great people

Strangers at a cocktail party

Resumes are ridiculous

Years of irrelevance

Forget about formal education

Everybody works

Hire managers of one

Hire great writers

The best are everywhere

Test-drive employees

DAMAGE CONTROL

Own your bad news

Speed changes everything

How to say you're sorry

Put everyone on the front lines

Take a deep breath

CULTURE

You don't create a culture

Decisions are temporary

Skip the rock stars

They're not thirteen

Send people home at 5

Don't scar on the first cut

Sound like you

Four-letter words

ASAP is poison

CONCLUSION

Inspiration is perishable

RESOURCES

About 37signals

37signals products

ACKNOWLEDGMENTS