Hire great writers

If you are trying to decide among a few people to fill a position, hire the best

writer. It doesn't matter if that person is a marketer, salesperson, designer,

programmer, or whatever; their writing skills will pay off.

That's because being a good writer is about more than writing. Clear writing is

a sign of clear thinking. Great writers know how to communicate. They make

things easy to understand. They can put themselves in someone else's shoes.

They know what to omit. And those are qualities you want in any candidate.

Writing is making a comeback all over our society. Look at how much people

e-mail and text-message now rather than talk on the phone. Look at how much

communication happens via instant messaging and blogging. Writing is today's

currency for good ideas.