Don't confuse enthusiasm with priority

Coming up with a great idea gives you a rush. You start imagining the

possibilities and the benefits. And of course, you want all that right away. So you

drop everything else you're working on and begin pursuing your latest, greatest

idea.

Bad move. The enthusiasm you have for a new idea is not an accurate

indicator of its true worth. What seems like a sure-fire hit right now often gets

downgraded to just a "nice to have" by morning. And "nice to have" isn't worth

putting everything else on hold.

We have ideas for new features all the time. On top of that, we get dozens of

interesting ideas from customers every day too. Sure, it'd be fun to immediately

chase all these ideas to see where they lead. But if we did that, we'd just wind up

running on a treadmill and never get anywhere.

So let your latest grand ideas cool off for a while first. By all means, have as

many great ideas as you can. Get excited about them. Just don't act in the heat of

the moment. Write them down and park them for a few days. Then, evaluate

their actual priority with a calm mind.