Chapter 311: Another Golden Egg-Laying Hen

The next morning, Ma Tengdong presented the sales report from the previous day to Xia Yu. It was compiled overnight by his team.

Xia Yu took the report and began to review it, his face breaking into a satisfied smile. Seeing Xia Yu's pleased reaction, Ma Tengdong, who had been closely observing Xia Yu's every move, also relaxed and smiled.

"It seems the boss is satisfied with the results."

Xia Yu was indeed very pleased!

The ten flagship stores that opened yesterday together had a total revenue of 334,000 Hong Kong dollars. On average, each store earned 33,400 Hong Kong dollars.

Among these stores, the highest revenue came from the Japanese store, which earned 49,000 Hong Kong dollars.

In fact, the top five stores in terms of revenue included three Japanese stores—ranked first, third, and fourth—while the second place was held by the Kowloon flagship store.

This indicates that Japanese customers had a higher acceptance and desire for the merchandise.

This was not unexpected, as the comic markets in Hong Kong, Macau, Taiwan, and Southeast Asia combined are still smaller than Japan's market. Furthermore, "Zhiyin Comic" has the highest sales in Japan, with a larger fan base, which naturally translates into more customers buying related products.

The 334,000 Hong Kong dollars in revenue, although affected by the substantial discounts on the opening day which compressed profits, still yielded a high profit margin. Merchandise is inherently sentimental, so the profit margins are substantial. Even with significant discounts, excluding the costs of store fixtures and shelves, there was still a 50% gross profit margin.

This means that on the first day, the ten flagship stores generated a gross profit of 167,000 Hong Kong dollars for Xia Yu.

And this was just the first day. The revenue in the following days was expected to be even higher.

As Xia Yu had anticipated, the total revenue for the next two days increased daily.

On the second day, it surged to 458,000 Hong Kong dollars.

By the third day, it broke through the 500,000 Hong Kong dollars mark, reaching 515,000 Hong Kong dollars.

The total revenue over the three days amounted to 1,307,000 Hong Kong dollars, with a gross profit of 660,000 Hong Kong dollars. On average, each store generated a gross profit of 66,000 Hong Kong dollars.

This performance was an excellent achievement for the retail industry of this era.

However, Xia Yu also considered that over time, the revenue would gradually decline and then stabilize at a certain level, before rising again with the expanding market and increasing influence and popularity of "Zhiyin Comic."

Of course, with a year being a long period, there would be continuous activities, not only to boost revenue but also to enhance visibility. Each event would be a win-win situation for both fame and profit.

According to Xia Yu's estimate, as long as there were no mistakes, each flagship store could achieve a monthly revenue of at least 400,000 Hong Kong dollars, totaling a minimum of 4 million Hong Kong dollars in revenue across ten stores, with an annual revenue exceeding 50 million Hong Kong dollars.

Even considering a 50% low gross profit margin during promotional events, there would still be over 25 million Hong Kong dollars in gross profit. After deducting administrative management, marketing, taxes, etc., a net profit of 15 million Hong Kong dollars annually would be absolutely achievable.

It was undoubtedly a golden egg-laying hen, and Xia Yu could not be happier.

"Tengdong, is the production capacity keeping up?" Xia Yu put down the summary report, crossed his legs, and asked Ma Tengdong, who was sitting across from him, in a cheerful tone.

Ma Tengdong smiled and nodded, "Boss, it's keeping up. We are currently at about 50% of the normal production capacity. If we switch to three shifts, the capacity could be increased several times."

Xia Yu waved his hand and said, "No need for three shifts. Normal operation will do. The toy factory is our support factory, mainly to reduce costs and maintain quality, not to make a huge profit. The focus should be on quality control! Reputation is crucial!"

"I understand. The quality of the products is the key to the long-term success of the company. I will ensure strict quality control!" Ma Tengdong said solemnly.

"You also know the profitability of the flagship stores. It's time to start expanding. The more stores we open, the more we can earn, and it will also benefit 'Zhiyin Comic.'"

Xia Yu continued, "Okay, boss. I will focus on managing our flagship stores!" Ma Tengdong assured. In fact, Xia Yu's reminder was unnecessary; Ma Tengdong was already very proactive. The benefits of the flagship stores were too significant.

The high profits were obvious, but there were also many hidden advantages.

Ma Tengdong was not blinded by money; he understood that comics were the foundation of everything.

Why do customers buy merchandise?

Some are loyal fans of the comics, some are casual fans with some knowledge of the comics, and some are just trend-followers.

But why do those trend-followers follow? It's because many people are supporting it, making these merchandise popular.

Where does the influence of the merchandise come from? It comes from the comics. The larger the impact of the comics, the higher the sales of the merchandise.

Without the comics as a carrier, even if some merchandise becomes popular, it would only be for a short time before fading away.

Therefore, the most important thing is to make the comics well and manage "Zhiyin Comic" properly. The higher the sales of "Zhiyin Comic," the greater the influence, the larger the fan base, and the stronger the purchasing power. The flagship stores will not need to advertise; their revenue will naturally rise.

The flagship stores also play a stabilizing role in the influence.

Each "Manke House" flagship store is like a lighthouse, its light radiating over a region.

It is also like a fortress. As long as it exists, "Zhiyin Comic" will have the most solid supply station and stronghold, capable of attacking or defending, and rapidly solidify the influence of "Zhiyin Comic" while accelerating its spread.

As long as there is one "Manke House" flagship store in a region, even with future competitors, "Zhiyin Comic" will remain unbeaten and maintain a certain market share.

Moreover, there is also the issue of distribution network influence. With its own distribution network, channel merchants will have more considerations, and Xia Yu's company will have greater initiative.

Therefore, the benefits of "Manke House" flagship stores are immense, and Ma Tengdong naturally needs to manage them diligently.