Chapter 88

Chapter 88 Rat Thrower

  As long as Hotmail becomes the standard of e-mail, the latecomers, whether it is Yahoo Mail, Netscape Mail or other mailboxes, can only follow Hotmail to eat ashes.

  So Song Yang is happy to see Adrian's implementation of the mailbox management method in Houston.

  As for why Adrian did this, the first thing is fame and fortune. Hotmail is headquartered in Houston. In Adrian's territory, there is the world's largest e-mail brand, which is a political achievement for Adrian itself.

  Promoting the first e-mail management law in America and even in the world will give Adrian a lot of prestige in Texas and even in America.

  With this kind of fame and fortune, it is not surprising that Adrian is so active. Of course, before this, Adrian also got along with Song Yang and "consulted" some technical standards of e-mail.

  As for the other things, they are just some under-the-table things, which are not for outsiders, and will not appear in media reports.

  For example, once the E-mail Management Act is passed, the federal departments in Houston or Texas, and even the federal departments in America, need to purchase e-mail software every year.

  The e-mail used by the federal department must be different from the public version, such as anti-virus, anti-account loss and more confidentiality, etc., which requires a customized version of Hotmail.

  If the Hotmail mailbox is purchased by the federal government, it will generate an income of tens of millions of dollars every year, and it is very stable. This order may last for five years, ten years or even longer.

It is also impossible for Hotmail to swallow all the purchase fees. It will be part of some "public relations" team, and then donated to some foundations, or distributed to Adrian or someone in the form of consulting fees. It's basic practice, but basically all the federal departments purchase such a game.

  So Song Yang didn't care much about the Hotmail mailbox class action brought up by the vulture lawyers in New York.

  Greck glanced at Song Yang, "There is no need to worry about class action lawsuits, but there is one thing that may require your attention!"

Speaking of Gleick looking back at Irene, Irene hesitated for a moment, but said, "The Federal Trade Commission has newly transferred a member, Ella Cherry, as the director, and she may be in charge of managing the emerging American Internet media in the future. and advertising."

   Song Yang listened to this, and then looked at the expressions of Irene and Greg, and he knew that this Ella was probably not a simple character.

   "Who is she?"

  The industry in Song Yang's hands now, whether it is Double-Click Company, Hotmail or ICQ, will depend on a large amount of Internet advertising in order to make profits in the future. Once the Internet advertising market in America changes, Song Yang will definitely be the most affected.

   "We don't know much, but Ella Cherry is a Neo-Brandeisian, even a pioneer!"

  Irene looked at Song Yang's bewildered expression, knowing that Song Yang didn't know who Brandeis was, and Irene was really skeptical about how Song Yang learned American history at Devers School.

"Brandeis was the most famous federal judge in the 1920s, and he was also a representative of the new generation of antitrust. His ideas were more radical than those of the Sherman Act. Most of the current federal antitrust figures are considered to be from Brandeis. Dyce school!"

  As soon as Song Yang heard this, he understood where this Ella came from, but this made Song Yang even more depressed. No matter how it counts, Double-click Company can't be regarded as the boss of the Internet. If you want to find it, you have to look for Netscape.

   "Then Ella should find Netscape or Yahoo, or Microsoft, how could he find Double-Click Company?"

   Song Yang asked quite depressed. For Song Yang, who has never dealt with the federal power department, it is not good news to get involved with Ella and the Federal Trade Commission behind her.

Gleick said at this time, "Actually, as early as a few years ago, Ella wrote a paper on Microsoft's market position, and claimed that it was a "harmful giant company" that squeezed the profits of other small and medium software companies. living space!

   In addition, before Netscape went public, Ella also made many remarks about the high market share of Netscape! "

  Song Yang has never paid attention to this aspect. He didn't know that Netscape had been manipulated.

"I think that the Federal Trade Commission, allowing Ella to enter, actually wants to regulate the federal Internet advertising industry and introduce a federal Internet advertising management bill. After all, Double-Click is known as the world's largest Internet advertising company!"

Irene said with a strange face, she was being targeted for bragging, this is probably Double-click Company, no one thought of it, Double-click Company was just bragging, and it was directly targeted by someone, what is going on? Justify it.

  Song Yang also rubbed his teeth. Didn't he just exaggerate the official website of the double-click company? Besides, double-click company dominates the Internet advertising market in America.

But still the same sentence, the development speed of the Internet is really too fast. America does not have a federal bill that specifically regulates Internet advertising. Internet advertising has only appeared for a few months this year. How can it be so fast? Introduce a bill.

   "So, what we need to pay attention to now is to guard against being targeted by this Ella, specifically targeting Double-click Company?" Song Yang thought for a while and said.

  Irene and Greg nodded. They came today, not only to report to Song Yang about the Double-click company, but also to remind Song Yang about Ella Cherry.

Song Yang got up, walked back and forth for a few steps, and looked towards the urban area of ​​San Jose. He could see rows of company LOGOs hanging on the buildings. In this city, there are thousands of American restaurants. The company is here.

Thinking of later generations, companies such as Google and Facebook who are being picked on every year, Song Yang knows that hiding is impossible. He can hide from the first day of junior high school but not the fifteenth day. Instead, he could only occupy the position of the industry boss, and sooner or later he would meet someone like Ella Cherry.

  Turning his head, Song Yang sat down again, his eyes swept over Irene, Greg, and Marcus beside him. As for Gallo, don't expect too much from him.

   "If we want to deal with Ella Cherry, or the FTC's investigation or lawsuit, what should we do?" Song Yang needs to prepare in advance.

"Court settlement!"

Greg said without hesitation, as a lawyer, he said the most direct and effective way to be targeted by powerful departments such as the Trade Commission. As long as he is not facing a split, he can take a step back and lose money. This is the easiest way .

Song Yang shook his head slightly. He also knew that it was impossible to fight hard with these federal departments, but it was impossible for Song Yang to admit defeat before Ella made a move. Riding on the double-click and other companies.

   "In addition to this, we also need a means of defense!"

Hearing Song Yang's words, Irene gritted her teeth and spit out a sentence that made the whole office take a deep breath, "If you want to solve these troubles once and for all, the only way is to replace them with our people like Wall Street and Goldman Sachs." Ella's place!"

   "hiss"

  Song Yang, Greg, Marcus, Gallo, the four men in the office could not help but hiss. It really was the woman who became ruthless. There is really nothing wrong with men. Irene's method is really once and for all.

The plan proposed by Irene is indeed a direct and effective method. Goldman Sachs on Wall Street, playing this trick, is simply superb. The person in charge of the economic department in America has an executive from Goldman Sachs every few years. This has made it difficult for America to issue unfavorable bills against Wall Street over the years.

   "I'm just a suggestion!" Looking at the expressions of the men in the office, Irene also blushed and explained with a little embarrassment.

  "This method is indeed feasible, but it is not suitable for a short period of time. Now you have to double-click the company and Hotmail mailboxes, which will take a long time!"

Song Yang said that it would take ten years to reach the level of Wall Street and Goldman Sachs' influence on America. It is not advisable to spend a large amount of money every year. Now Song Yang is far from being able to play against America. got the point.

   "Maybe consider joining other Internet companies. In the MLB baseball league, the owners of major teams often form the same camp to deal with the pressure brought by star players and the management of the league!"

  Sitting aside, Marcus, who had been silent for a while, suddenly spoke in a calm manner.

  After hearing this, Irene thought for a while and said, "You mean, Double-Click Company, etc., also joined the Better Business Bureau of America, the Advertising Federation and other advertising associations?!"

The Better Business Bureau of America, and the AAF, or the Advertising Federation, etc., are all formed jointly by traditional media and advertising companies. They say it is for industry self-discipline and to ensure industry fairness, but in fact it is basically newspaper groups to keep warm. In response to the prosecution of the Federal Trade Commission, there are class actions and so on.

  But the Advertising Federation and others are dominated by several traditional advertising giants. Even the WPP Group from England is not very popular, let alone Double-Click, which represents Internet advertising companies. Internet advertising companies and traditional advertising agencies are deadly rivals.

  Associations such as AAF, not to mention protecting the Double-Click Company, it would be nice if they don't make trouble. That's why Irene didn't think about it in the first place.

  But Song Yang's eyes lit up, and he said, "Why do you want to join the advertising association that doesn't welcome Double-click companies?!"

   "Let's build one ourselves!"

  Hearing this, Irene, Greg, and even Marcus, who just proposed to report to the group to keep warm, were taken aback. They didn't expect that Song Yang was planning to form a new advertising federation.

   "It's called the American Interactive Advertising Association IAB. Double-Click joined forces with Yahoo and other companies to form a set of Internet advertising standards and rules formulated by Double-Click!"

  (end of this chapter)