Chapter 417
Chapter 417 Watching a play
Song Yang asked Marcus, Gleick, Doble Poole and others. Right now is the weakest time in Apple's history. It can even be said that there is no one. Now it depends on how long Apple can last.
As for the reports of the Wall Street media, it cannot be said that they are all false, but at least there is a lot of moisture. Song Yang needs to know the real situation of Apple.
"Not ideal, now for Apple!"
Marcus took out a copy and hired a professional data analysis company to obtain Apple's operating data, including Apple's cash flow, inventory, market share, and many companies that cooperate with Apple, etc.
"Microsoft started to launch an Internet business last year, but Apple currently has no Internet business at all, and even some Internet companies have not launched an Apple system version of the website!"
"In addition, because Microsoft did not authorize Apple's Office version of office software, Microsoft lost a lot of computer market share in the office field."
Marcus took out a copy, obtained from a third-party data company, a thick stack of documents, and placed it in front of Song Yang.
Looking at those documents, it's no wonder that the media are waiting to see Apple's good show. Judging from the data alone, Apple is almost one step away from bankruptcy.
Owing a lot of debt, the most proud system has also been completely surpassed by Windows 95 issued by Microsoft. The only advantage between Apple and other brands is the operating system, which is Bige. But after Jobs left these years, let alone Apple Become mediocre, but without that unique style.
A computer is not cheap these days, especially Apple, which is more expensive than other computers. Most of them are purchased and used by companies, but Microsoft does not develop Office software for Apple, which makes Apple computers unable to work. Other software is also because of the Apple computer market. The share is not large, and the cost of developing an Apple version of software is more than twice that of Microsoft system software.
This discourages many small and medium-sized software companies, and what is the use of a computer without software for users to buy?
In the past two or three years, the rise of the Internet has made Apple feel left out in the corner. The websites that have sprung up like mushrooms have less than one-fifth of the Apple version, which makes Apple even more passive. .
Anyway, now Apple, no matter how you look at it, is precarious, and there is no chance of turning over at all, not to mention Microsoft, IBM, Dell and other rivals, staring at it fiercely. At critical moments, it may even kick a few times !
Looking at those data, Ertian and Doberpool shook their heads. Ertian felt that the current Apple seems to be much worse than the reorganized Alcatel mobile phone. Alcatel mobile phone and Song Yang, the big benefactor, can still survive, but Apple wants to borrow money, and no one is willing to borrow it now. It is described as disgusting, but it is not at all!
"If you invest in Apple now, the risk is great!"
Greg looked at the data, frowned, and said to Song Yang, he knew that it would not be easy to take away those good things from Apple, at least he had to invest a lot of money in Apple beautiful knife.
"The apple won't fall!"
Song Yang pushed aside the pile of data, newspapers and so on. He didn't talk about Jobs' character, nor did he say that he was a product tyrant. He just talked about Jobs' paranoid character and vision. The only ones, at least IBM, Dell, and Hewlett-Packard, can't kill Apple with Jobs' return.
Hearing Song Yang's affirmation, Greke, Marcus, Elthian, Doberpool and others couldn't help but look at Song Yang, wondering why Song Yang dared to be so sure.
Song Yang laughed, "The one who doesn't want Apple to fail now, or not in the next few years, should be Microsoft. If Apple is really going to file for bankruptcy, the first one to rescue Apple will probably be Microsoft!"
Hearing this, everyone in Song Yang's office was obviously stunned for a moment, and then they suddenly came back to their senses. Now Microsoft is still watching the show, but it is estimated that they will stop laughing soon.
Now that Netscape is suing Microsoft for monopoly all over the world, Microsoft itself is very passive in public opinion. If there is news that Apple has fallen and Microsoft is the only one in the system, then what Microsoft will face is probably not in browsing. It is not a monopoly on the server, but a computer system monopoly!
Thinking of this, the eyes of everyone in the office became subtle. Who would have imagined that Microsoft and Apple, which had been fighting each other before, would one day be in trouble together. It can only be said that this is a magical world…
"Look for opportunities, ask Jobs for quotations, North American Global Investment Foundation and PA Semiconductor, you can subscribe for Apple's equity and bonds, but you need to get the equity of ARM in Apple's hands. In addition, Apple has to open with ICQ, Fortinet, Amazon and other companies. Full cooperation!"
Since you are going to chop a piece of meat, you have to chop off the fat one completely. It will not be so easy to cut off a piece of fat after Apple recovers!
Adjacent to San Jose, it is also in the city of Cupertino in the south of the San Francisco Bay Area. This is the hometown of Apple. Companies such as Apple, Oracle, and Symantec are here. Compared with San Jose, this place is slightly inferior, but Basically, it is Apple's territory. Apple and Oracle are here, that is to say, they are the same.
There is no shadow of the spaceship headquarters yet, and everyone in the Apple headquarters is now tense.
Compared to the "good old man" Amelio, Jobs is a veritable "tyrant". Even the board of directors was dismissed by Jobs. Who in the whole Apple would dare to challenge Jobs.
The entire management of Apple has experienced a shock. Many executives have been driven out by Jobs. Amelio and his former confidantes on the board of directors have also run away. The entire Apple is now in a state of panic. Will he be the next one to be driven away?
Jobs is holding a meeting. The meeting room is all "old people" from the previous Jobs era, or was promoted and recruited by him, and the rest have disappeared.
Jobs was frothing, and said to a group of executives, "Schiller, Apple needs to launch a commercial, I need to reshape the Apple brand, I want users to have this world, and re-understand Apple. You do it!"
Jobs pointed, and Schiller, who had just been promoted to Apple's marketing president, said.
As an "old man" who once belonged to Jobs' faction, after Jobs left, Phil Schiller, who was somewhat relegated to the sidelines, has now been reappointed as Apple's chief marketing president.
Although there were constant entanglements with Markkula, who was kicked out of Apple, Jobs was deeply influenced by Markkula's marketing philosophy and attached great importance to brand marketing and advertising, and Schiller was Jobs' right-hand man in promoting Apple.
In the conference room, except for Phil Schiller, there are Jonathan, the head of Apple's design, Forstall, who was promoted from Next Software to be the head of Apple's software, Mansfield, the president of hardware engineers, and the newly appointed head of Apple's Internet business. Director Eddie Ku, chief financial officer Peter Oppenheimer recruited by Jobs, and supply chain guru Cook, these people form Jobs' current team in charge of Apple.
Jobs is still planning to start with advertising and publicity to reshape Apple's brand externally. A good advertisement can change the outside world's impression of a company.
When they heard that Jobs was back, the first thing they wanted to do was to shoot commercials. Schiller, Forstall and others who were familiar with Jobs' style were not surprised. They knew that Jobs was the kind of maverick and unconventional character. , but for Josena, Cook, Oppenheimer and others, they were a little surprised.
The Apple account is almost empty. At this time, I don't want to save Apple, but I have to spend US dollars to shoot some advertisements. If the original board of directors has not been dissolved, Jobs will definitely not agree to play like this!
"Apple's cash flow is very unhealthy now. Apple needs settlement funds for parts suppliers. The suppliers are very worried about Apple's situation and ask Apple to settle in cash!"
These days, computer manufacturers basically sell their computers after purchasing parts from suppliers, and only then settle accounts with suppliers on a quarterly basis. But now that Apple is in a situation, those parts suppliers are worried whether Apple will It's down, I don't want to wait for Apple to sell the computer before settlement, but I have to pay for it and deliver the goods, but I don't want to wait for a few months and a half, for fear that Apple will suddenly collapse the house.
"With the funds in the current Apple account, I am afraid it will be difficult to persist until the development of new products is completed!"
Pete Oppenheimer told Jobs about Apple's plight, and that it was really approaching the edge of a cliff. He wanted to continue to maintain Apple's operations, and then launch new products. How long does it take for a new product, but Apple can't afford to wait...
"This is the responsibility of the financial department. No matter what method I use, I can find banks, Wall Street, Silicon Valley venture capital, or Ameri California investment institutions. The financial department needs to raise funds for Apple to develop new products!"
Jobs shouted to Pete Oppenheimer, Oppenheimer felt a little helpless, but still nodded, if Jobs hadn't dismissed the board of directors, based on the original friendship between the board of directors and Wall Street, it would be more or less able to borrow a dollar Yes, even if the interest rate is high, but now no one in America is willing to lend money to Apple even if it is a usury.
"Apple needs to make changes, launch a new commercial, let the outside world know Apple again, and Apple itself needs to change!"
Jobs drew a horizontal line and a vertical line on the whiteboard in the meeting room, and then wrote down the four words "desktop", "laptop", consumer-grade, and professional-grade in the four boxes formed by two lines, and then With a wave of his hand, "Apple will withdraw from other products, and will only make products in these four directions in the future!"
The conference room was completely silent, and everyone looked at Jobs in a daze, not feeling that Jobs was a genius, but wondering whether Jobs was crazy.
(end of this chapter)ù