When you hear about someone, be it anything, even the smallest of details about them, you form an image of them in your mind.
The image depends on what you hear or what you believe, and it takes quite a lot of time to place someone so high that you would respect them.
But to make your opinion about the same person falls low, it just takes a single word.
That's what happened here.
Just as Alex's voice fell, all the respect Damien had for Alex crumbled, while Max started to doubt as well.
But Alice and Ann knew that Alex had no interest in provoking or taunting someone who didn't do anything to him, which meant a single thing: Something else was going on.
"So, you were no-" Damien was about to say something as anger flashed in his voice, but it seemed like Alex was not done yet.
"Why should I do any one of those things for a guy who sold his own friend for some kind of profit."