Chapter 404

As the sun rises, a new summer holiday opens on the weekend. Whether it is major mainstream media or professional entertainment newspapers, they will not let go of any news that attracts the public's attention. The unprecedented number of theaters in North America The open painting "The Lord of the Rings: Fellowship Expedition" is undoubtedly the focus of their indiscriminate bombing.

However, like most of the time, the media also have different positions.

"The Fellowship of the Fellowship of the Rings met with widespread protests from fans of the original book, who believed that the film adaptation was seriously inconsistent with the spirit of the original book"

The "San Francisco Chronicle" over there was frantically hyping up negative news, and the "Los Angeles Times" here highly praised the film. "The Fellowship of the Rings only used one premiere to conquer the fans, and the fans fought against the protesters to defend the film. !"

It is normal for the media to have praise and criticism. After all, the emergence of a big-selling film often involves various interests, and the media naturally have their own positions.

However, since the release of "The Fellowship of the Ring Expedition", Duke's navy has no longer targeted "Pearl Harbor", but has turned to build momentum for its own films. Although imdb and other websites have been improving their rating methods, even in the future , None of them can get rid of the influence of the navy, let alone facing an unusually huge navy now?

There is no suspense at all. ∫∨, the imdb score of "The Fellowship of the Ring Expedition" on Friday was as high as 9.7 points. Among the 1566 users who participated, many of them scored 10 full marks.

On the Rotten Tomatoes website, although the freshness that has little influence on the box office is only 76%, the popcorn index, which is closely related to the scores of ordinary viewers, is as high as 98%!

It is inevitable that there will be water injected by the navy, but another statistics can truly reflect the popularity of the film.

"In terms of theater audience statistics, 17,805 people participated in theater audience ratings!"

In the office of the Duke's studio, Doug Walter sat across from Duke. The excitement between the eyebrows cannot be suppressed, "The positive rate is 95%, and the overall evaluation is a+!"

Without waiting for Duke to say anything, he went on to say, "Accurate box office statistics for the midnight show are also out."

Duke raised his eyebrows, obviously paying attention to this aspect.

Shoulder such a huge investment. Even a pig can't care about the film's box office numbers.

Doug Walter didn't let him wait any longer, and said directly, "The exact box office at midnight is 9.47 million dollars! Duke, you set your own record!"

He was looking at Duke almost like a lover, as if sitting across from him was his future!

Nodding his head lightly, Duke was relieved in his heart. With such a huge investment, it is impossible to say that he is not nervous at all. The box office performance at midnight is enough to prove that the accident did not happen, and the film will at least not hit the street.

"Warner will increase the publicity of the film!" Doug Walter vowed, "We will invest most of the resources in this summer file on "The Fellowship of the Ring"!"

"Hmm..." Duke nodded, "The Duke's Studio will fully cooperate with you."

Doug Walter only stayed here for a few minutes, hurriedly coming, and hurriedly going. But anyone can see the excitement on his face.

The people at the Duke's studio were also very excited after learning the box office numbers and various statistics at the midnight show. A big-selling film also means more bonuses to them.

The day gradually shifted to the center, and more and more fans poured into the theater. In a theater in Long Island, New York, the three movies in front of the operator Trou kept ringing, leaving him no leisure for a moment.

"Hello. This is the Long Island Amg Saz Cinema!" He answered the phone and recorded in his notebook, "Tomorrow's show at around 12 noon? There is a "League of the Rings Expedition" screening at 12:15, you want Two tickets? Okay, please come and collect them twenty minutes before the screening..."

Just put down the phone. He picked up another one, "Hello, this is... I'm sorry, sir, the tickets for "The Fellowship of the Ring Expedition" tomorrow night are no longer available, and there are still tickets for the day, at 3 pm? Yes, give you a reservation. Save three, no problem..."

Next, he picked up the ringing calls, and more reservation information was recorded.

"A ticket for 9 o'clock in the morning for "The Fellowship of the Ring"

"Three photos of "Shrek" at 10:30 AM..."

"Two pieces of "The Fellowship of the Ring Expedition" at 3:15 pm..."

After receiving nearly 20 scheduled calls, Trullo breathed a little, his eyes swept from the recorded information. "The Fellowship of the Ring" accounted for more than 60% of the predetermined share, and "Shrek" had two It's more than half. Few people care about "The Return of the Mummy" and "Pearl Harbor", which were still popular before...

Later, when he arrived at the shift time, he did not leave the theater immediately. Instead, he planned to take advantage of the fact that there were not too many audiences on Friday and entered the theater to watch "The Fellowship of the Ring". He worked in the theater and listened too much today. Praise from the audience.

As a cinema worker, Trullo's criteria for distinguishing a film from good to bad is simple. It is the evaluation of the first-line audience of the cinema. If the majority of the audience thinks it's not good-looking, even if the film critics blow a film out of it. Come, he won't go into the cinema, even if it doesn't cost money!

Before entering the theater, he went to the ticket office to register as usual. At the same time, he inquired about the ticket sales situation during the day. It was almost the same as his registered reservation. The people who watched "The Fellowship of the Ring Expedition" occupied nearly six in the studio. Total passenger flow.

It was really sad that it was screened at the same time as Duke Rosenberg's film.

With this thought in mind, Trullo walked into the theater to experience the wonderful journey in person!

Although the feedback of various statistical data proves that the "Guardian of the Ring Expedition" has a strong market response, Warner Bros. has not weakened the violent propaganda momentum, and various propaganda measures have emerged one after another.

The live interview car of the n TV station drove in front of some famous cinemas in some cities, and many interviews with ordinary audiences were also broadcast on the hourly news.

Of course, the ones that can appear on TV are definitely praised!

At the same time, they also "coincidentally met" some celebrities who watched "The Fellowship of the Ring", and these people were also full of praise for the film.

For example, in front of the Santa Clara Theater in San Francisco, George Lucas was interviewed. This great director who is often praised by Duke will certainly not be stingy with his praise, not to mention that the film is really excellent, not at all. Harm his fame.

"The Fellowship of the Ring was made by Duke to an almost perfect level. It is a truly jaw-dropping, intense and fierce film epic that is faithful to the characters!"

As one of the owners of Weta Studios, Peter Jackson was also interviewed, "Duke's film is loyal to every detail of Tolkien, but it also has its own vitality and vitality-magnificent and strong moral values. , And deep emotions, this is a rare masterpiece, in the eyes of a fan of the Lord of the Rings, no one can do better than him!"

A movie theater in Beverly Hills, Tom Cruise was blocked by reporters as soon as he walked out, and talked about his experience of watching the movie, "The film is gorgeous from start to finish, and it is often very exciting. This is definitely the best film this year. I strongly recommend everyone to watch it. It will definitely be a huge surprise. Duke has done a great job!"

Duke and Warner used all possible means to arouse the curiosity of the audience and urge them to enter the theater, and the more often the better.

On his personal website, he also released many pictures of Duke's motion capture. Motion capture shooting is still a very novel technology in this era, and it looks quite interesting. Some are quite funny, and this is Duke's first. The news of an official movie role has long been released by Warner Bros.

The Internet era has begun, and everything in the past is changing. Although the director still has half his foot behind the scenes, top directors like Cameron, Spielberg, and Duke are not as powerful as Tom? A top star like Ruth also has a large number of supporters, and it is not an exaggeration to say that there are even brain-dead fans.

Duke never minded using himself as a propaganda point, and he remembered clearly that a certain former director had so many fans that he could even make James Cameron embarrassed, and some clearly bad films. , But can avoid the fate of rushing to the street through the support of the brains.

The director's status and the role of propaganda in a film are also quietly changing with the information revolution brought about by the Internet.

As someone who understands the future of the Internet, just like never rejecting digital technology, Duke has never rejected this shift.

As long as it is beneficial to the film, he can take the lead without hesitation during the promotion!

Not long after this series of motion-captured pictures appeared on the website, it caused a lot of discussion. After all, this is a technology that hasn't appeared in public.

"It turns out that the trolls were made like this. I thought Duke was wearing a hood and special clothes..."

"Look at Duke's expressions during motion capture, and think about the trolls in the movie. It's so funny!"

"Uh...I haven't watched the movie..."

"Then don't hurry up and watch it, just Duke's role as a troll is worth the price!"

The power of brain-dead fans is powerful, and some of them can even be turned into tap water. They applaud movies everywhere on the Internet, and they can't wait to share their favorite movies with people all over the world.

Recommending videos you like to others through various channels is arguably the most common mentality of movie fans.

In short, word of mouth, overwhelming propaganda bombing, celebrity celebrities' cheering, coupled with Duke's ten years of accumulated fame and appeal, have attracted a large number of audiences into the theater, for the "The Guardian of the Rings Expedition" "Pay!

And the quality of the film will make most people feel that it is worthwhile!

Under this circumstance, even though the number of screenings has decreased due to the length of the film, the first day's box office released on Saturday is still terrifying. (To be continued...)