Dominate the Super Bowl
The Beast Running Back (RB). From mixed martial arts to football, from an obscure rookie to a superstar sweeping the league, from an outsider who knew nothing to a terrifying beast... He left numerous legends on this field and became a myth that changed the sport, yet at the beginning of the story, the creator of all these legends claimed innocently, Football, what’s that? I’m truly not a football prodigy, really.
318 overall layout
Nike or Pepsi,
top brands often need a comprehensive plan—
strategically planning their business promotion over the long term through geographic and temporal dimensions.
This is a major game of chess.
Around 2012, Pepsi had already set its sights on the entire competitive sports market, taking on its age-old rival Coca-Cola.
In April 2015, Coca-Cola ended its thirty-year partnership with the NBA, and Pepsi stabbed its rival in the back, securing an exclusive sponsorship contract with the NBA. This marked the change of the main sponsors of the Big Four leagues in North America to Pepsi.
These were the NFL for football, the MLB for baseball, the NHL for hockey, and the NBA for basketball.
Pepsi's penetration into the competitive sports of the North American continent had reached a new peak, and their roster of star endorsers was countless:
Messi. Van Persie. Aguero. David Luiz. Wilshere. Ramos. Kompany. Salah. Mario Gomez.
And so on and so forth.