BUSINESS DESCRIPTION

After a field research I decided that people living in Embu town where getting their animal and agricultural resources from towns such as Chuka and many other places, therefore I came up with an idea of starting an agro vet in Embu town, which will be operating it will be called fez's Agrovet dealing with all the animal and agricultural resources.

1.1 BUSINESS NAME.

My business name is Fez's Agrovet. The origin of the name Linda's is from my first name Linda. I choose this name because it is simply unique and easy to offer directions to customers. My motto is providing the best quality and quantity agricultural and animal resources. My mission is to be the best supplier of agricultural and animal resources all over the country.

1.2 BUSINESS LOCATION AND ADDRESS

My business is located in Embu town. The address Is P.O Box 137 Embu and the telephone number is 0757256673 and the email is mboluamos@gmail.com.

1.3 BUSINESS OWNERSHIP

Fez's Agrovet will be a sole proprietorship I will be the owner and the manager of the business with the help of few employees who will help me in sales and marketing. I choose a sole proprietorship because it is easy to make decisions will enjoy the profit alone.

1.4TYPE OF BUSINESS

Fez's Agrovet will be selling in retail. I will be offering high products to my customers only.

1.5PRODUCT /SERVICE SOLD

Fez's Agrovet will be offering resources such as betaphos, weedal, urea albafas, levatas and supaphos.

1.6JUSTFICATION OF THE OPPORTUNITY

The business will be successful because it will be located in an area with a high population. There will be also good security which will ensure that the business is well secured and the employees and customers will be secured while operating the business. It will be operated by qualified staff who will relate well with the customers so as to satisfy the customers at a profit.

1.7 INDUSTRIAL ANALYSIS.

My business will be operating under agricultural industries. Since it will be dealing with agricultural and animal resources, insufficient staffs create a problem with the job and also morale. Therefore forecasting is a crucial function that contributes to the successful operation of the Agrovet business.

1.8 BUSINESS LAW AND OBJECTIVES.

My objectives are as follows:

1. To have a market share of 30%

2. To provide goods of the best quality

3. To provide goods at affordable price

4. To expand my business and have branches in other towns .e.g. Thika

5. To maintain a good relationship with my suppliers and farmers.

1.9.ENTRY AND GROWTH STRATEGY

Advertising the business to be known by people through putting posters and billboards and use of local television stations and ensuring that I have the required documents such as a trading license.I will be offering after-sale services such as offering discounts so as to attract customers.