NT Cosmetics, known for its affordability and top-tier quality within its price range, enjoyed robust sales.
That was until last year's incident.
Many netizens' memories, however, were short-lived, forgetting the specifics of what transpired with the NT brand.
After the New Year, NT Cosmetics saw an unexpected surge in sales.
Tianle Media's paid trolls, naturally, were keen to dredge up the whole affair.
Marketing accounts created comparative images.
One showed Bie Yunxi's contract termination statement, and the other, Si Fuqing's impending endorsement deal with NT Great Xia.
With trolls and haters swaying public opinion, those clicking in were engulfed in outrage.
[Disgusting! Si Fuqing would've been branded a traitor in ancient times!]
[It's no surprise Bie Yunxi is the nation's first love, a rising star. Si Fuqing is merely a variety show figure. The difference in their stature is obvious.]