Singers have tried a lot of marketing tactics to sell their albums. Though, oftentimes, there would be a whole marketing agency working on ideas to market an album.
Even then, a lot of the albums coming out would be generic in terms of marketing.
After all, it was easy to hold onto the popularity of the singer or just make a catchy beat that could go viral instead of thinking of a unique marketing idea.
This had also worked very well in the past with several hit digital albums. Music was the easiest thing to spread, so just making it catchy and having it used by a lot of people in short videos was enough.
But Aiden had different things in mind.
When the idea struck his mind, he played around with it for a moment. Like a lot of members of the team, he was also thinking about collaborations with different artists but he wanted them to be more than just for marketing reasons.