===58 concern of by the big guys===(None Edited)

With the size of Suri Electronics, they don't care how much sales of products sold by a small company will be.

  However, when a product generates a certain amount of topical heat, it is different.

  Especially when this is a completely new product.

  The president of Surui Electronics is Kentaro Hayakawa, who is in his sixties this year.

  In the early years, Suri Electronics was a company founded by his father, and he started his business as a TV set in his early years.

  And their first product was a TV, which was a big hit in Japan, and then they began to expand their business, from radio, to traditional home appliances, then to portable Walkman devices, and then to the film and television industry.

  As long as they enter the field, they can become the leader in a short period of time, and no one can stop them.

  After Hayakawa Kentaro succeeded his father's company, the development of Surui Electronics under his leadership is even more rapid.

  Now it has become an international giant, especially in the field of electronics, where it has few rivals.

  Even if they encountered Japan's economic bubble, their image was not as serious as imagined.

  The information on Yuxing Electronic Entertainment Co., Ltd. on his desk is very detailed.

  From its launch a few months ago, to its first product called the Home Entertainment Computer.

  First, the topic gradually emerged in the Tokyo Metropolitan area, and then expanded to the surrounding areas of Tokyo, and the topic heat is also increasing.

  Newspapers and magazines have begun to launch related sections, and the response has been enthusiastic.

  Anything related to electronics will immediately become the object of Suri Electronics' attention once it arouses the topic.

  "Video games, game consoles, is this what the market calls this product?" Hayakawa Kentaro asked.

  Hayakawa Kentaro's assistant stood directly opposite the president, and he immediately replied to the president's question: "Yes, a home entertainment computer should be a gimmick, this thing has almost no functions that a computer should have, the only function There is only one: video games."

  "What kind of content is this video game?"

  "This...it's hard to say, it should be an electronic image that can be manipulated, controlled by specific buttons."

  He paused, then The assistant suddenly thought of something, so he added: "By the way, this kind of entertainment has actually appeared before, but it didn't cause much repercussions. People still prefer to watch TV shows at that time."

  This world can only be regarded as a depression in the game industry. No one really sets the standard for the gaming industry.

  But to really say video games, there are indeed some traces.

  The assistant said, "President, you can look at the back of the document, and there are details about the so-called video game."

  After hearing this, Hayakawa Kentaro turned to the following pages and saw a brief introduction to a game called Airplane Wars. of video games.

  That is a video game made on a very rough radar imaging screen, and the display effect is not particularly good. It is said that it was popular in the United States for a while, and then the popularity gradually receded. There is no sign of it in Japan.

  "How do you think the product potential of this company is?" Hayakawa Kentaro looked up and asked.

  The assistant replied respectfully: "The potential is very good. According to our secret statistics, this game console called Home Entertainment Computer is already owned by more than 100,000 households in the Tokyo metropolitan area."

  "And this is only three months, Achievement achieved by a start-up company."

  "Arrange the people in the R&D department to disassemble their products to see if it is easy to copy."

  "It has been disassembled, and the people in the R&D department say that it is not difficult at all, and many of the components in it are even 17 or 18 years ago. It's an antique."

  Hayakawa Kentaro's eyes widened slightly.

  "Something from seventeen or eighteen years ago?"

  "Yes, it can be said to be quite backward in technology, but it is unbelievable to create a product that is very popular."

  Hayakawa Kentaro said in a deep voice after thinking for a while: "A brand new category It is understandable that the user acceptance of the product of the company is low, and it is not a big deal."

  Then he asked: "If we make a better product than them, where should we start?"

  "People in the R&D department now think that maybe it can be done. Starting from improving the hardware standard of game consoles, for example, upgrading the same type of chips, memory and other components to a higher level, this is what the past electronic products have done."

  "Then try it first and make some samples. How long will it take to make it out?"

  "With the strength of our R&D team, it can be done within a week."

  "Okay, then let's do it."

  At the same time, some other companies have also noticed the brand-new entertainment products on the market. .

  Especially the companies that operated dance machines or pachinko in the past were also doing the same thing as Suri Electronics.

  Hope to get a piece of it.

  In one of the stores that sells red and white consoles, the store manager is taking stock of the latest consoles and games.

  "Store manager, now we have more than 500 boxes of Dragon Quest in our store, and no one really buys them."

  As soon as the store manager heard Dragon Quest, his heart immediately ached.

  According to the contract, if they want to order game consoles and games, they must all be sold in bundles, and Yuxing Electronic Entertainment will decide how many boxes of game cartridges to give them.

  And they don't have any bargaining power.

  This is equivalent to the overlord clause, but it is also an overlord clause that cannot be rejected.

  But they thought that since Dragon Quest is not easy to sell, they would simply sell it at a reduced price, for example, sell it directly at the purchase cost of Dragon Quest at 2,500 yen.

  It certainly won't be a loss.

  However, the contract also has clear requirements on the sales price of each game.

  Promotion can be carried out to a certain extent, but not less than 10% of the retail price.

  It's just 10% off the price, and people who don't like it won't buy it at all.

  Then, the inventory is backlogged to the present.

  If there is a second way to choose, this store manager will never want this disgusting Dragon Quest.

  "Put it in the back of the warehouse, I don't want to see this thing."

  "But the store manager, this game is actually quite fun. I bought a box and I haven't slept for two days and two nights, but I just don't understand. Why are there so few people who actually buy it?" The

  clerk's face was filled with immorality and confusion.

  Fortunately, he was young and energetic, and he was able to get up and go to work for two days and two nights. If he were a little older, his body would have collapsed earlier.

  However, Dragon Quest is really fun!

  "What's the use of having fun, you can't buy several boxes of games." The store manager said angrily.

  jingle.

  At this time the door of the shop was opened.

  "Hello and welcome." The clerk hurried out of the warehouse when he heard the doorbell sound.

  "Hello, there is no Dragon Quest for sale here?"