No need to waste that much effort
"788 for a bottle of sunscreen? Can you f*cking tell me I didn't enter the wrong number?"
"Are you crazy? 788? A bottle of sunscreen? Do you know what this means?"
"What a bold pricing! Even international brands don't dare to sell at this price. Yiren Ruxue is so cool. Bye bye... Turn from fan to hater!
"Excuse me, will this sunscreen make me invulnerable?"
"666666, I finally understand why that upstart had fired shots in front of the media before. It turns out that he was launching sunscreen to attract traffic. No wonder 'Reincarnation' has not sued 'Nirvana' yet. Damn, he was just trying to get traffic from Yiren Ruxue!
"Those idiots who said Yiren Ruxue was a conscientious company should come out and say something. 788 for a bottle of sunscreen, that's really conscientious!
"I've been waiting for their sunscreen to go on sale, only to see the price of 788? Sorry, I'll take my leave now!"
"If you say that the flawless cream is sold for 788, I can accept it, but this sunscreen is sold for 788? Is it really invulnerable to all poisons? With this money, I might as well buy an international brand and pretend to be cool." The tail of the capital is finally exposed. First, the flawless cream is sold for 399 to establish a conscientious brand image for itself, and then new products are launched to cut leeks? Isn't this operation a bit childish?"
When the price of 788 sunscreen came out.
There are only one-sided voices on the Internet.
Or those netizens who stood on Ye Chen's side and criticized Tencent during the "Nie" plagiarism scandal.
Now, all the guns are pointed at Yiren Ruxue and Ye Chen.
Even if there are some supporting or neutral voices, they cannot make a splash under the one-sided frenzy.
At the same time, those black fans who had remained silent during the plagiarism storm became even more active, jumping up and down.
Including those colleagues whose financial resources were cut off by Yiren Ruxue.
Even some international brands secretly hired internet trolls to influence the trend after learning the news!
Because just one flawless cream from Yiren Ruxue has directly cut into their sales share in China!
This has also made those international big brands feel a sense of crisis in the Chinese market. At present, Yiren Ruxue's production of flawless cream is far from meeting the market demand, which has already impacted their sales share. Once Yiren Ruxue's production park is put into use and it can produce on a large scale to meet the market demand, to what extent will the impact on their share be?
In addition, Yiren Ruxue is currently limited to China due to production issues, but if it is no longer limited by production, will it open up overseas markets? If so, what kind of crisis will it bring to the layout of their international big brands over the years?
These are all things that the international brands have taken into consideration with the sudden emergence of Yiren Ruxue.
If the flawless cream is a kind of IQ tax that relies on selling emotions, those international brands will certainly not take it seriously. However... after studying the miraculous effects of the flawless cream, almost all the well-known international brands are terrified, because from a long-term perspective, Yiren Ruxue is not only a wolf, but also a dragon, a fierce dragon!
The Chinese dragon is powerful enough to disrupt the global market and bring down those international big names!
That's why Estee Lauder came to us seeking cooperation.
Therefore, all the international brands are trying every possible way to attack Yiren Ruxue in the battlefield of public opinion and use all kinds of unfounded arguments to discredit the flawless cream!
Yiren Ruxue, which originally only had one flawless cream, has already made the entire industry feel uneasy.
Now that a new sunscreen has emerged, how can the entire industry remain calm?
Even though YR sunscreen has not yet been officially launched.
But based on the pricing of YR sunscreen and its amazing formula that has not been cracked to this day.
Ordinary consumers may not be aware of the ins and outs.
But how could those in the industry not make the connection?
The YR sunscreen that is priced at 788 by Yiren Ruxue must be a phenomenal product that can crush all competitors!
In such a background.
Amid the public opinion crackdown by various capitals.
Even though the Yiren Ruxue YR sunscreen has not yet been launched, it seems to have become a vampire that everyone wants to kill.
Even under the guidance of various rhythms.
People seem to have forgotten that compared to those international brands' sunscreens that cost four figures.
The price of YR sunscreen at 788 is not worth mentioning at all.
The office of Yuan Mingzhu, director of the brand department.
Chen Yinuo walked in.
"Mr. Chen!"
Yuan Mingzhu stood up from the big chair.
"Minister Yuan, as soon as the launch announcement of YR sunscreen came out, our Yiren Ruxue seemed to have become a rat crossing the street!" said Chen Yinuo.
"Mr. Chen, this is within my expectations. It is also the landmine buried by the original pricing of the flawless cream. So this situation is inevitable, unless the flawless cream was priced at the high end. But it is meaningless to say these things. You don't have to worry. No matter how strong the wind blows, our Yiren Ruxue will remain unmoved! I have made a plan for the brand department. When this wave of public opinion attacking our Yiren Ruxue has passed the climax, I will organize the network forces to save the situation..."
Yuan Mingzhu hadn't finished speaking.
A faint voice came from the door.
"Don't bother with that kind of effort. There's no need to save this situation!"
Yuan Mingzhu and Chen Yinuo turned their heads to look at him. "Boss Ye!"
"Old Ye, why are you here?"
Ye Chen walked into the office with a faint smile on his face.
"I was about to go to your office just now, and I happened to meet Li Fei on the way. She said you came to see Minister Yuan, so I just came directly over!" Ye Chen said.
"You also know about the public opinion that turned against us when Yiren Ruxue released the preview of the YR sunscreen sales?" Chen Yinuo said.
"I just heard you talking when I got to the door!" Ye Chen said.
"Then why do you say that we don't need to make any effort to save the situation?" Chen Yinuo asked.
"YR sunscreen is not positioned to be people-friendly, so there is no need to explain so much to the outside world. Also, due to production restrictions, I believe Lao Pang has also told you that the current daily production of YR sunscreen is 5,000 bottles. This production is definitely in short supply. Although public opinion is one-sided, don't forget that Yiren Ruxue is not short of fans nowadays. When the time comes, those consumers who buy YR sunscreen will naturally help us promote it after using it, so there is no need for us officials to get involved!"
Ye Chen shook his head and talked slowly, "Also, although the public opinion is very noisy, I think it is mostly the black fans and competitors, and those international big brands who have sensed the crisis, who are stirring up trouble behind the scenes. In this case, there is no need to pay attention to it. It is not difficult to imagine that Yiren Ruxue will often be maliciously slandered in the future. After all, it has touched the cheese of too many people. In this case, is it possible that our Yiren Ruxue official will respond every time? The more we respond, the more those smearing forces will jump in the future. The best way is to let it go. As long as we believe that the eyes of the masses are sharp, justice is in the hearts of the people, and word of mouth is enough to change everything!,
Speaking of this.
Ye Chen suddenly smiled and raised a finger.
"Of course, what I said can only be said to be objective existence, and the most direct and subjective point..."