Chapter 311: Yes, My Name is Li Xian

**Beijing, Media Center**

The core enterprise of the Tourism Industry Division of China International Television Corporation, Media Center, is hosting over seventy leading figures from the Chinese business world tonight.

In the banquet hall, Tan Xisong, the woman who has established this business "bullfighting arena," stands in a corner of the stage area, her arms crossed and biting her finger, her gaze filled with both eagerness and calm as she observes the various people in the room.

As a woman, she understands men too well.

In any era, if one cannot provide a stage for men to display their power, wealth, and personal charm, that era cannot be considered great.

The Warring States period, the Chu-Han Contention, the Three Kingdoms, the Sui-Tang era—all were like this.

And now, it is no different.

Having a deep understanding of this, she has, over the past five months, erected a high flagpole and hung a crown named "Top Bidder" upon it. Then, today at Media Center, she has gathered all the ambitious figures she could invite, using money and hormones to vie for that crown.

Although many businesses were skeptical about this newly proposed concept, Tan Xisong clenched her fists as she observed the murmurs and discussions among the crowd.

She eagerly anticipates this male-hormone-laden carnival of capital.

**In the Banquet Hall**

Seeing the figures he had only read about in newspapers and heard of, Zhu Feng felt like he was surrounded by cotton candy—soft and sweet.

On his left was Feng Gensheng, former manager of Hu Qingyu Hall and now the General Manager of Zhengda Youth Treasure Pharmaceutical Factory. On his right was Xu Kai, General Manager of Chongqing Tianfu Cola. At the table in front, leaders of companies like Rongsheng, Midea, Galanz, and Vanward, who control half of China's electrical appliances industry, were chatting and laughing.

Zhu Feng swore he had never imagined that he would one day be in the same room with these figures.

Beside him, Liu Weihuan, holding his large mobile phone, was sweating profusely.

"What's going on with Li Xian? Why is his phone still off? We agreed he would be here for the bidding tonight…"

On stage, the bidding was still ongoing.

"…"

"Shandong, Kongfu Feast Wine, twenty-six million six hundred thousand!"

With banners hanging high and the venue decorated with ribbons and balloons, the journalists with cameras and recorders held their breath. Although this was the first bidding event, the atmosphere changed dramatically when Kongfu Family Wine and Kongfu Feast Wine from Shandong both placed their bids.

Kongfu Family Wine had gained a strong reputation over the past two years with its advertising and branding efforts. Kongfu Feast Wine, on the other hand, seemed like a counterfeit, akin to the fake Black Whirlwind Li Kui in Chapter 43 of "Water Margin."

To Kongfu Family Wine, this counterfeit dared to enter Media Center, which was seen as a direct challenge. The competition for the title of Top Bidder had become heated due to the rivalry between the two wine companies.

Just as people were gasping at Kongfu Feast Wine's high bid, a dark horse emerged.

The host on stage suddenly froze, holding the bidding paper.

As the silence descended on the room, a hoarse voice exploded from Media Center.

"Bangye, Bangye White, thirty-two million!"

"Ladies and gentlemen, I hereby announce that the 1994 CCTV Advertising Bidding Top Bidder is Bangye, Bangye White Liquor!"

The entire venue fell into chaos.

"Where is Bangye?"

"Where did this brewery come from?"

**Below the Stage**

Zhu Feng gasped, stood up, and then immediately sat back down, shaking Liu Weihuan beside him violently. "County Chief Liu, it's us, it's us!"

At this moment, Liu Weihuan was in a daze, with the buzzing around him blending into a chaotic mess. The light in the hall seemed to merge with an inexplicable excitement, making everything in his view blurry.

In the midst of the applause that had gathered into a huge wave, Liu Weihuan suddenly snapped out of it.

After trying Li Xian's phone again and finding it still unreachable, he dialed the Provincial Office Director, Lai Yunhao's number.

"I need to report this to the province!"

**In the Corner of the Stage**

Seeing the ecstatic expression on Liu Weihuan's face, Tan Xisong smirked.

Heh.

Men.

**In Ice City, Sun Weimin's Office**

Although it was already past nine in the evening, Sun Weimin was still at work. In his office, Sun Weimin, rarely lighting a cigarette, was puffing away. The cigarette was a good one, Zhonghua, but it had become damp from not being smoked for a while.

After several failed attempts to light it, Sun Weimin reached out to Xia Guangyuan, who was sitting on the sofa beside him. "Light this for me."

Xia Guangyuan, seeing Sun Weimin's mood, sighed helplessly and pulled out half a pack of Panda cigarettes from his pocket.

"Why don't you light it yourself?"

Holding the cigarette in his mouth, Sun Weimin grumbled.

Xia Guangyuan shook his head, took the lighter, and handed it over.

As the smoke rose, Xia Guangyuan softened his tone. "You don't need to get so emotional every time we discuss work."

Sun Weimin responded with an old cigarette. "The cotton candy has no emotions; you should go talk to the cotton candy about work! The Planning Commission is being too much, let me tell you." His anger boiling over, Sun Weimin waved his hand, ignoring the ash falling on the leather sofa. "They told us to control the market economy pace, and now they're directly sending you, a director, to oversee and regulate us. Are they distrusting our political awareness, afraid we might secretly reform or something?"

Sun Weimin was referring to a temporary control command office established by the Planning Commission. The purpose of this department was to ensure stability in the industrial and agricultural sectors of the northeast during the national economic reform, serving as support for the nationwide reform.

This temporary department had significant power and was directly involved in local guidance.

Although the department was not well-known yet, after 2003, it would be humorously known as the Northeast Revitalization Office.

"You think I wanted this?" Seeing Sun Weimin's resentful expression, Xia Guangyuan smiled wryly. "Everyone knows you, Sun, have a bad temper. If I had the choice, I wouldn't be here making things difficult for you."

"Don't say that!" Sun Weimin waved his hand vigorously. "Don't use that honorific with me. You, Deputy Director Xia, or rather, now it's Director Xia. You hold the life and death of over 1,700 state-owned enterprises in Liaoning, over 900 in Jilin, and over 1,500 in Heilongjiang. Your power is far greater than mine. So don't use such formalities with me, I can't handle it!"

Seeing Xia Guangyuan unable to respond to the jest, Sun Weimin became more animated. "Can't the central government give us a break? I've been working in the province since '58, as a clerk in the Industrial Bureau. From then until '79, the northeast began providing aid to inland areas, sending over 230,000 talents and relocating over 7,000 enterprises, like the Second Automotive Works, Baosteel, Wuhan Steel, Chengfei… Just say which of these wasn't draining us? And now, at such a good time, with nationwide reforms, you come with this. Let me be clear, I can't manage Liaoning and Jilin, but Heilongjiang… If you obstruct me, don't blame me for turning against you!"

Just then, the office door was knocked on.

Lai Yunhao, Director of the Provincial Office, who had been waiting outside for over three hours, entered after hearing the response from inside.

Seeing Lai Yunhao, Sun Weimin waved him over like shooing away a fly. "Didn't I tell you? I'm not leaving until Director Xia is dealt with properly! Tell my family not to rush me; if it doesn't get resolved tonight, I'll stay in the office."

"No," Lai Yunhao, seeing his boss's anger, quickly bowed. "I just received a congratulatory call from the local area."

"Congratulatory call? What's there to celebrate at this hour?"

"It's about Bangye." Lai Yunhao, seeing his boss's irritated expression, smiled. "Just now, Liu Weihuan from Bangye called to say that they have won the advertising Top Bidder at Media Center in Beijing for next year."

"Top Bidder?" Hearing this term, which sounded impressive but was unfamiliar, Sun Weimin frowned. "What does that mean?"

Lai Yunhao scratched his ear. "I'm not quite sure, but from a report I read, it seems that winning this Top Bidder means they get the advertisement slot before the news broadcast. Something like that. The news is on TV now; do you want to see it?"

Hearing this, Sun Weimin paused, and his irritation visibly diminished.

"Ha, Bangye has really made a name for itself!"

"Good!"

"Not bad!"

Sun Weimin praised three times, clapped his hands, and gave an order.

Lai Yunhao nodded towards Xia Guangyuan on the other side of the sofa and turned on the office TV.

The TV, usually only used by Sun Weimin for watching news broadcasts, now displayed

 the bidding scene at Media Center.

On the screen, Liu Weihuan and Zhu Feng were taking the stage together.

Facing the camera, Liu Weihuan was visibly emotional, his hands trembling as he held the microphone.

"Today, being able to stand here, I first want to thank the Party and the country. It is the spring breeze of reform that has given us Bangye, a company from a national-level impoverished county, the opportunity to ride the wave of market economy with our liquor industry and black pottery culture."

After a politically correct opening speech, Liu Weihuan looked at the camera with misty eyes.

"Additionally, I want to thank the founders and general managers of Bangye White Liquor who could not be present today…"

**On the Other Side**

In the Inspection Office of the Forest, Li Xian, unable to see the TV screen from behind the bars, still smiled as he listened to Liu Weihuan's heartfelt words.

"Hey!"

He called out to the guards gathered in front of the TV.

The guards, whose attention was focused on the old black-and-white TV, looked back with dissatisfaction. "What is it?"

"Can I borrow a phone?" Li Xian extended his hand through the bars.

"Stop bothering us. Be quiet and let us watch the TV!"

Seeing a guard brushing him off, Li Xian shook his head and said.

"I said, let me borrow a phone. I want to call the person bragging on TV!"

"Can you just be quiet?"

"My name is Li Xian."

The guards, irritated, shot him a glare and turned back to the TV.

"...The founder and general manager of Bangye White Liquor, Li Xian. It was Mr. Li Xian's keen business sense that led to the investment and establishment of Bangye White Liquor in such a desolate place. Through sweat and hardships, he has transformed this company, which was on the brink of bankruptcy with an initial scale of only two million RMB, into one with the strength to stand on this stage!"

On TV, Liu Weihuan spoke with deep emotion.

Behind the bars, Li Xian watched as the guards, with their necks seemingly rusted, slowly turned to look at him.

"Yes, my name is Li Xian."

Li Xian smiled and winked.