If a social media influencer's paycheck exceeded 50 individuals, that would create an additional annual expense of 6 to 10 million, which Small companies really can't afford.
Calculating in the conventional way, accounting for all spending, suppose the total cultivation cost for 50 influencers exceeded 5 million RMB, then it would require one of them, a million-follower influencer, to diligently work for three years just to cover the entire cost.
But the problem is, not catching fire is the more probable event. So, what can those small companies do?
They can only try their best to cut costs, spending less money.
Therefore, the salary model is non-mainstream in the industry, even if you expand it to the entertainment circle. You know about the X9 Youth Group that debuted from the variety show "Let's Go, Youngsters" this year?
Those young lads, Xiao Zhan and Wu Jiacheng, they are all good seedlings, but Tianyu only gives them a salary of just over 3000 each month.