Consumed Aesthetics, Aesthetic Consumption
Editor: Nyoi-Bo Studio
"Hello, lady and gentleman, what kind of watch would you like to choose?"
The Hermès saleswoman had a pair of sharp eyes. She instantly selected Wang Yan and Lin Weiwei from the customers who were strolling around. She was extremely enthusiastic.
There was a misunderstanding here -- many people thought that the sales attitude of luxury brands was very good. They were polite, neither servile nor overbearing. They treated all customers equally.
No!
That is not the case at all.
Whether in China or abroad, in more than 95% of luxury stores, sales were only targeted on some rich customers.
To be able to be polite to ordinary customers, not servile and not overbearing, is a very few outstanding personal qualities of the sale.
The truth was -- most of the time, sales were just to maintain basic courtesy to ordinary customers, and then extremely passionate to rich people.