Chapter 75 Box Office Exceeds Expectations

After signing his name in his notebook and watching the brunette girl take three steps away, Carey Mulligan had never felt as good as he did right now, and the feeling was more than intoxicating, it was downright addictive, and after one time he wanted more.

"Unfortunately, movie fans in this era aren't too interested in directors ..."

Murphy murmured in his heart, tapped the still intoxicated Carey Mulligan on the shoulder and walked towards the car.

To be honest, he also wanted to be recognized by the fans, the other party requesting an autograph with a face of surprise, and then looking at himself with a face of adoration, treating him as a god-like existence.

Like many people viewed James Cameron.

Such a thing could only be thought of now, and a small-budget indie movie like Fruit Hard Candy couldn't possibly generate that much power.

After first sending Carey Mulligan over to Julian Fellowes, Murphy returned home to continue his own work of watching plasma horror films in preparation for his new movie project.

The only difference is that while he's working, he's in regular contact with Jones Butler to get a first-hand look at Fruity Hard Candy.

As of this Monday, Fruit Hard Candy has expanded to 160 theaters in North America, which is a pretty good theater number for a film that cost $300,000 to make and didn't have a big promotional marketing push.

Even with Miramax's ability to continue expanding screenings, there's only one way that Fruit Hard Candy can get an over-the-top week at the box office.

But Fruit Hard Candy is destined to be just a niche film, and even if Murphy changes it to be more of a B-movie, it won't change the nature of the niche.

In fact, the attendance Murphy and Carey Mulligan saw was a side-by-side reflection of Fruit Hard Candy's attendance.

No one can expect a movie like this to explode in attendance and gross over $10 million in a single week, even Murphy the director never thought of it that way, he wasn't so cheap and naive as to have even the most basic knowledge of movies.

Monday day, the theater number doubled "Fruit Hard Candy" did not appear in the box office wildly aggressive momentum, in the 160 theaters across the United States got close to $40,000 in the box office, Tuesday is the traditional North American theater discount day, the box office a little bit of a rise in the single-day output of close to $45,000 ...

As of this Friday, Fruity Hard Candy has taken in $210,000 from North America in five days.

Combined with a little over $100,000 earned last weekend, the North American box office accumulated to $330,000, exceeding the cost line Murphy's production spent.

The weekend is the prime time for the theater market, and Fruit Hard Candy received another $320,000 over the three days of its second weekend, managing to cross the $600,000 mark in total box office.

However, the film's expanded weekend box office was only about $2,000 in a single theater, a result that can only be described as mediocre, and it's unlikely that Fruitcake will ever get another chance at a large-scale additional theater run.

With Miramax running the show, the film still appeared in more theaters, with the theater count rising slightly to 180 theaters in its third week.

The box office trend for Fruit Loops stayed relatively flat, taking in $160,000 over five weekdays and another $250,000 over the three-day weekend, edging closer to the $1 million mark at the North American box office.

However, two weeks of relatively stable screening, but also basically consumed most of the potential theater audience, from the beginning of the new week, "Fruit Candy" box office plummeted, single-day box office even fell to less than 10,000 U.S. dollars, five working days is just less than 50,000 U.S. dollars.

With the arrival of the new weekend, such results make "Fruit Hard Candy" theater count inevitably be stopped, only less than 100 theaters left to show, box office trend also continued to decline, the weekend three days to get 60,000 U.S. dollars, obviously into the late screening.

In North America, a hit movie can be shown for more than half a year, but often are mainstream commercial blockbusters or award-winning word-of-mouth masterpieces, a niche among the niche movie want to fight a long battle, but also to maintain a certain attendance, can only say that daydreaming.

After four weekends of screening, the North American box office of "Fruit Hard Candy" was able to exceed one million dollars, reaching Miramax's purchase cost line.

Of course, Miramax can't get that much box office share, and it's still a long way from recouping its costs.

Murphy, after seeing a large number of horror films, has begun to write a new script outline, and in the middle of it, he also went to Miramax Studios' office in Burbank, and purposely left an e-mail address for Jones Butler so that the other party could send him the relevant developments of Fruit Hard Candy at the first time.

Jones-Butler's attitude towards him was significantly better than before, and the reason was also very simple, "Fruit Hard Candy" had already reached Miramax's expected goal of a million dollars at the North American box office, and there was still a little room to rise.

Fruit Hard Candy's North American theater count continues to fall, quickly dropping to eighty, and naturally the North American box office follows suit, with $70,000 being the new seven-day output.

By the time Murphy finished the first draft of the script, Fruit Hard Candy's North American theater count had dropped below thirty, with a single day's output of less than $2,000 at the box office.

However, as Jones Butler told him, the film had already exceeded Miramax's expectations of a million dollars at the North American box office, making it an over-expected production.

Heading into mid-March, with Murphy still revising his script, Fruit Loops was finally dropped from North American theaters after a seven-week run, with the North American box office figure finally stopping just above $1.48 million.

Although it is not known what kind of box office share agreement Miramax signed with the theater side, but after deducting all kinds of messy expenses, Murphy thinks that the distributor will not get more than $750,000 in box office share in the end.

When calculated in this way, Miramax undoubtedly made a losing deal.

However, the North American box office is only a part of the income, behind not only overseas screening rights, if the operation is correct, video and TV rights will also have a large amount of income.

According to Murphy's information, the overseas screening rights of Fruit Hard Candy was directly sold by Miramax to some overseas distribution companies, and got more than one million dollars before and after.

Together with the videotapes that must have been available, it wouldn't be hard for Miramax to get a million dollar profit, not to mention a profit.

Through Fruity Hard Candy, Murphy also recognized more clearly the fact that the distribution company is the upper level of the Hollywood food chain.

Although these do not have much to do with him, but with the screening of "Fruit Hard Candy", Murphy also has practical benefits, he has reached the screenwriters' union, directors' union and cinematographers' union of the entry standard, a day to go to the three unions to register, officially become an organized person.