To them it might have been Alex's woman as the man was known for achieving the impossible, from zero to hero, The man singlehandedly erased an empire, and he accomplished many things something like a curse, and granting his women and followers the absolute strength must be nothing.
Ironically, there was a certain individual from a certain organization who promised them the same thing but the man was too shady and demanding too much so at the moment the matriarchs have forgotten about this. They would obediently become this woman's dog to attain absolute strength even if the chance was slim. Their profit sensor was telling them not to miss this opportunity.