The Deciding Battle Begins!
Redakteur: Atlas Studios
The deciding battle had kicked off!
T-K Group's new health supplements brand was a direct attack at Lanxin Company.
Lanxin Company experienced a major blow.
Firstly, T-K Group had poured in major efforts in promotion and advertising. They even paid money to several magazines so that they would publish a special report on T-K Group's health supplements, to let the public better understand their products.
After suffering an earlier defeat by Lanxin Company's peripheral attack, T-K Group had learned how to utilize the same strategy to successfully repackage their company reputation and brand image.
In Chu Jingnan's own words, this move was called "giving someone a taste of their own medicine".
At the same time, they were also making use of the internet to hype up their research team and technologies, in order to present to the public the company's far-reaching capabilities.