Chapter 54 - Milan Fashion Week

Milan Fashion Week is the latest of the four major fashion weeks to rise, but its influence has reached its peak in later generations.

　　Unlike the strong commercial atmosphere of New York Fashion Week, Milan Fashion Week pays more attention to design and has the ability to grasp the pulse of fashion. Want to know what fashion will be popular next year? Just walk around at Milan Fashion Week!

　　Laila ran to Italy, of course, to meet her dear mother Janet. In New York Fashion Week last year, she designed and produced a set of brochures for her mother's brand, which was praised by many people and allowed her to fulfill a little Laila's wish to help her mother.

　　She came here again this time because she wanted to help her. Even if Janet only cares about her daughter, Laila not only occupies the body of little Laila, but also the selfless love of her mother and family for her. Just for herself, she also hopes to do something for this lovely woman .

　　"My dear, I'm so happy that you can come." Janet gave her a big hug when she saw her.

　　Laila smiled and hugged her "It's good to be happy. I'm not afraid that no one will invite dinner." Her witty remarks made Janet laugh and twisted her nose lovingly "You come here and I will pay. Can I not give you something to eat? But how did you have time to come over? The filming is over?"

　　"It's over. And some of the follow-up work I gave to Louise, she is a trusted helper, I am relieved

　　to leave things to her." Janet touched her hair lovingly "You are happy." When she thought that such a good child would almost be taken away by God in advance, she felt how much she had given. Love can't be too much for her.

　　After a short break in the hotel, Laila asked her mother to take herself to work.

　　Speaking of it, the last time Janet rejected the proposal of a professional photographer to let her daughter, who was not yet 18 years old, undertake the task of making a promotional album, she actually received a lot of criticism.

　　Including the veterans and employees in the company, they all feel that the boss is pampering the children to the limit. No matter how you pamper your children, you can't make fun of the company's development, right? We must know how important the promotional picture album is to the company.

　　Why should those buyers and fashionistas come to visit your runway? Do you know how many shows go to fashion week every year? In between, the effect that an exquisite propaganda manual can achieve is very powerful.

　　In order not to delay the normal catwalks, some senior officials even secretly asked a famous photographer to make an extra brochure, so that they would come out after Laila's brochure failed.

　　It's just that when Laila really took out the work, everyone stopped talking, and all they saw in their eyes were stunning and charming photos. As for the backup brochure that they thought was excellent, no one mentioned it again.

　　Therefore, during this Milan Fashion Week, when the people in the company heard that Laila was still willing to produce a brochure for the company, they all smiled and said they would cooperate 100%.

　　Janet knew these things naturally, but didn't bother to pay attention to it. She believes in her daughter's strength, knowing that since she opens her mouth, she doesn't just talk about it. As a result, her trust brought the birth of a talented photographer and an amazing brochure.

　　After the brochure was sent out last time, it received quite a lot of praise. Not only are many people in the fashion industry very optimistic about the Moran brand's design, some people are also very interested in the way the photos are taken.

　　In the words of those people, the picture has more than the soul.

　　Like paintings, calligraphy works, sculptures, artworks, etc., all outstanding works will feel the existence of "soul" from above.

　　This is a rather illusory adjective, but if you really understand it, you can truly feel the superiority of works with souls than works without souls.

　　What Laila shoots, in the eyes of those photographers, not only possesses a soul, but also possesses something that others cannot imitate. Just like oriental ink paintings, a few touches can outline the landscape, flowers, birds, fish and insects.

　　That is a kind of heritage, a long-standing and long-standing cultural heritage.

　　If this kind of work comes from a dozen-year-old master, it would not be so amazing, but when it is known that the picture album is from a girl who was not yet eighteen at the time, one can only use the word genius to express emotion.

　　Laila's soul comes from an ancient country with a rich history and culture. She has been influenced by poetry and history, and what she sees is different from that of Westerners.

　　Just like the few strokes of ink and wash painting, the refinement in the poems and songs can show the sentences of the beautiful scroll. She can feel the charm from her mother's design.

　　Of course it's not enough to just feel it. What she sighs is that she has captured the charm and reflected it perfectly in the photos.

　　"This year's design is mainly black and white, inspired by those black and white movies." On the way to work, Janet introduced her work to Laila.

　　After her daughter invested in the film industry, she also became interested in movies. When watching some old movies, even silent movies, she got a lot of inspiration. So this press conference was born.

　　"Black and white are timeless classics. Every woman needs to have an elegant black dress." When it comes to work, Janet is more and more excited, wishing her daughter can come and share her joy.

　　Laila didn't have much research on fashion, but she was also a director at first, and she also needed to deal with costumes and props, so she would naturally understand some popular trends. Those future memories are definitely a valuable asset.

　　It is a pity that she has no interest in the fashion industry. If Janet has those memories of her, it is estimated that the company's profits can be increased by ten to twenty times in a short period of time.

　　"So this time the main hits are black and white and retro?" Laila asked.

　　"Yes, retro, low-key luxury, and never faded fashion." Janet opened the design draft and explained to her the clothing designs that need to be photographed this time so that she can have a clearer understanding.

　　Laila looked at the design sketches one after another, and she had some ideas in her mind.

　　Speaking of the ancient country of the East, the most easy to think of many people is probably the calm and brilliant red. In fact, black and white also occupy an important position in that country.

　　Take calligraphy as an example. The beautiful characters, simple lines, and the expression of various fonts can make the black characters leave a meaningful charm on the snow-white paper.

　　Also have to mention again the black and white ink paintings, white and deep and shallow black, do not need complicated outlines, only a few strokes, you can clearly show the beautiful scrolls, if there is no historical heritage of thousands of years It is absolutely impossible to do this.

　　Laila took out one of the designs and showed a smile. She has the theme of this shooting - 'ink and smoke!'

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T/N: what will be Laila third movie?