First Step of Business
Jack, Samantha, and Lena sat around the dining table in their new house, the afternoon sunlight spilling in through the windows. A laptop sat open in front of them, and a large notebook filled with scribbles, sketches, and ideas lay on the table. They had snacks and coffee, ready to fuel what they anticipated would be a long brainstorming session.
"Alright, step one for launching our clothing business: we need a brand," Jack began, looking at Samantha and Lena. "Something that will make us stand out from the crowd."
Lena leaned forward, her eyes sparkling with excitement. "Yes! We need something cool, something unique. You know, like... a name that just sticks with people. What do you think, Sister Sam?"
Samantha tapped her pen against her notepad thoughtfully. "We should think about what kind of vibe we want to go for first. Are we doing something high-end? Streetwear? Minimalistic? Our brand identity has to align with our target market."