135 Taking the market by the storm

[USA]

While many players in the United States are slowly embracing video games, KiShin's merchandise products have finally been advertised on television.

Even people who aren't fans of KiShin's video games have noticed the advertisement. Why? Well, it turns out that the toy on display caught their attention, sparking their curiosity about KiShin's Lego.

In a particular household, Mark Brady, a 60-year-old Caucasian man who saw KiShin Entertainment's advertisement on television, was pleasantly surprised.

He exclaimed, "It's so similar to the Kiddies Craft I used to have back in the UK!" He fondly remembered his younger days when he built with toy bricks.

As he watched the advertisement featuring children constructing various things like miniature houses, boats, and airplanes using KiShin's Lego, he was genuinely captivated by the scene alone.

It genuinely piqued his interest, and one notable observation was that while KiShin's Lego resembled the brick toys of Kiddies Craft, which ultimately failed in the 1950s, Mark Brady noticed that KiShin's Lego, from the advertisement alone, appeared to be more versatile. The footage of children building miniature houses and various other creations gave the impression that with KiShin's Lego, only one's imagination was the limit.

"I have to buy this!" Mark Brady whispered with a sparkle in his eyes. With this decision, he was about to retrieve his wallet from his room when his 10-year-old grandson, Jordan, approached him.

"Grandpa, could you buy me that KiShin's Lego?" exclaimed Jordan with excitement in his eyes. He had also seen the KiShin's Merchandise advertisement and was completely captivated, especially by the toy Lego.

Mark Brady exclaimed in surprise, "Oh, you want that toy?"

Jordan immediately nodded in excitement and exclaimed, "Yes! I love building houses, boats, ships, roads, and airplanes too!"

Mark Brady, upon hearing this, was taken aback but smiled warmly. He said to his grandson, "I'll buy you one. Just wait here, and I'll get my wallet!"

Jordan was overjoyed and exclaimed, "Yay! Thank you, grandpa!"

Mark Brady felt a sense of happiness seeing his grandson so joyful. Though he had originally planned to purchase KiShin's Lego, he felt his heart warm as he witnessed his grandson's happiness.

He walked to his room, retrieved his wallet, and, along with his grandson, hopped in the car to drive to a Toys "R" Us store. Upon arrival, he noticed that many people were already inside the store, and the Lego sets were selling quickly.

Growing anxious, Mark Brady rushed with his grandson to secure one. He managed to grab a set, but he had hoped to buy another, only to discover that the store had run out of stock.

Still, Mark Brady was content that he could get one for his grandson. They headed home with a Lego set box featuring the Super Mario Bros. design, a popular video game among children, as reported by various media outlets and advertisements.

He had no doubts about its popularity. After all, he had firsthand experience with the company called 'KiShin' through this Lego set box that sold out so quickly.

Mark Brady, joined by his grandson, opened the Lego set box, neatly arranging the bricks. Afterward, they started building a house with the Lego pieces. Mark Brady was visibly delighted as he played with Lego alongside his grandson.

---

Many people in the United States who were also in search of Lego were surprised to find that it was yet another product from the company that was making waves not only in the music and film industries but also in the slowly reviving video game industry – it was KiShin.

A middle-aged man named Matt, who had watched the advertisement with his family, exclaimed, "It's KiShin again!?"

Lyla, his daughter, gasped in surprise as she said, "I really like their music!"

Matt's wife, Lily, chimed in with a chuckle, "Is this company even venturing into the toy industry now?"

Matt smiled and replied, "Toys and video games are for children, after all, so it's no surprise that they would explore the toy industry as well."

Lily smiled and agreed, "That's true."

---

In just a few days after the release of KiShin's Lego, it took the USA market by storm. In fact, it became so massive and successful that it quickly outsold KiShin's video game consoles and video games, taking everyone in the business world, including Shin and Erik Bradshaw, by surprise.

The CEOs of major retail companies like Target, Kmart, and Sears reached out to Shin, expressing their interest in expanding the distribution agreement for KiShin's Merchandise. However, Shin politely informed them that Toys "R" Us had already secured the largest distribution rights for KiShin's products. The retail CEOs couldn't hide their disappointment, but they still smiled, knowing that their distribution of KiShin's KES and video games was rapidly gaining ground, overtaking Tora, the second-largest player. 

KiShin were now on the verge of becoming the number one video game company in the United States, and Suzuki felt the mounting pressure.

---

Tora and Suzuki observed the success of KiShin's Lego in the United States and couldn't help but feel envious.

In Tokyo, Japan, at Tora's headquarters.

Chairman Asahi Tanaka has witnessed the success of KiShin's Lego and discussed with the board of directors a strategic plan to counter the significant impact KiShin has been making in foreign markets.

One of the board members exclaimed upon seeing the success of KiShin's Lego, "This is unbelievable! The youngest son of Suzuki Group's Chairman is exceptionally talented! KiShin is causing a significant disruption even in the toy industry!"

Another board member chimed in, "Indeed! They're involved in music, planning a rumored film, and now they're achieving tremendous success in the toy industry. Is Shinro Suzuki trying to dominate every facet of people's lives?"

Other board members joined in with similar expressions of concern.

Chairman Asahi Tanaka chuckled wryly as he recollected his past decisions.

Then, shaking his head, he continued, "Sigh... I should have recognized this potential earlier." Pausing to address the board of directors, he said, "The innovation in KiShin's Lego toy is remarkable, and I missed it. All I saw was KiShin's Famicom and video games, focusing on the reviving industry as an empty canvas for profits. Now, I've missed out on a truly fascinating product – KiShin's Lego toy!" He admitted without any embarrassment.

The board of directors nodded in agreement, and one of them added, "I, too, overlooked the potential of KiShin's Lego, but now..." He trailed off with a regretful shake of his head.

Other board members shared similar sentiments, admitting their oversight.

Chairman Asahi Tanaka then offered a reassuring smile and said, "But it's not too late." Pausing to see the board members' smiles, he continued, "We can always create similar products to KiShin's Lego toys, just as we've done before." His tone had a touch of humor.

The board of directors chuckled in response.

However, they weren't the only ones with such thoughts. Even Suzuki was considering the same, and in fact, many foreign companies that had witnessed the success of KiShin's Lego in the United States were contemplating similar strategies.