421 Preparation

The evolution of the video game industry took a notable leap forward with Microsoft's Xbox, which now boasts a diverse array of video games on its platform. This remarkable growth was largely fueled by video game studios who began porting their games to the Xbox, significantly boosting its popularity. Such strategic moves enabled the Xbox to narrow the sales gap with the Suzuki SP128 console, although it remained a distance away from the towering presence of KiShin's KS2, the reigning titan in the gaming world.

Simultaneously, the realm of brick toys witnessed a subtle yet unmistakable shift. KiShin Merchandise's Lego sets began to reclaim their once unassailable position atop the brick toy industry. Despite Lego maintaining its status as the premier choice among brick toy aficionados, its dominance was less pronounced compared to the past, a time when competition was notably less fierce. The landscape had evolved, with companies such as Mega Blocks, Nanoblock, and Geomag intensifying the competitive atmosphere.

These brands, offering more affordable alternatives, posed a significant challenge. However, Lego's sustained leadership was largely attributable to KiShin's treasure trove of iconic intellectual properties (IPs) such as Pokémon, Super Mario, The Legend of Zelda, Dragon Ball, Donkey Kong, and One Piece. These beloved IPs were the linchpin in Lego's strategy, enabling it to maintain its number one spot despite its higher price point compared to its rivals.

KiShin's vast and cherished IPs ensured Lego's continued preeminence, though its dominance was not as unchallenged as before. It's crucial to recognize that KiShin wasn't the sole entity with access to captivating IPs. Major entertainment powerhouses, including Walt Disney and Warner Bros., also threw their support behind Lego's competitors, enriching their offerings with their own celebrated IPs.

Given this backdrop, it was hardly surprising that without KiShin's illustrious and extensive collection of IPs, Lego might have faltered in maintaining its market stronghold. Nevertheless, a remarkable resurgence in Lego sales was observed, indicating a potential revival of its dominance in the industry. This resurgence was significantly propelled by the success of a new animated film produced by KiShin Pictures and Pixar, centered around the Lego universe.

This animated feature not only captured the imaginations of audiences worldwide but also achieved a staggering global box office haul of around 480 million dollars, a proof to its widespread appeal and success. The film's triumph provided Lego with a formidable advantage in the marketplace.

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As KiShin's vast empire continued to flourish, bringing in billions from its array of business ventures, the turn of the calendar to September 2001 brought with it a sense of foreboding for Shin. With his unique foresight, Shin was acutely aware of the potential for the catastrophic events of 9/11 to unfold at any moment, yet he bore this knowledge alone, shielding his team from the weight of his concerns.

On a seemingly ordinary day, Shin called Lee Han, his trusted confidant and a key figure in managing KiShin's operations, into his office. The atmosphere was calm, typical of their regular strategy meetings, yet beneath the surface, Shin was navigating the complexities of preparing for an uncertain future without sowing seeds of panic.

"Lee Han," Shin began, his voice steady, "as we move forward this month, I'd like us to take a proactive approach to reviewing and strengthening our business sectors. From our video game division and merchandise, including toys, to KiShin Finance, our franchising efforts, the auto and motor industry, and not least, KiShin Semiconductors, each area needs a bit of extra attention."

He laid out his instructions with care, focusing on practical steps rather than the dire motivations behind them. "Let's look into diversifying our supplier base where we can, to ensure continuity in our production lines. In finance, a closer examination of our emergency reserves could be beneficial, just to fortify us against market volatility. For our franchising network and automotive divisions, I'm thinking an emphasis on flexibility and quick adaptation to market changes would be prudent."

Lee Han, listening intently, couldn't help but feel a hint of surprise at the breadth of Shin's directives. "This seems like a significant ramp-up in our precautionary measures," he noted, curiosity piqued by the sudden shift in focus. "Is there something specific driving these changes?"

Shin, maintaining his composure, offered a reassuring smile. "It's always wise to stay ahead of the curve, Lee Han. The world is unpredictable, and ensuring KiShin is as resilient as possible is simply good practice. It's about making sure we're prepared for any challenges that may come our way."

Lee Han nodded, the logic undeniable even if the underlying reasons remained unclear to him. "Understood, Shin. I'll start coordinating with the teams right away."

As Lee Han left to begin his work, Shin remained in his office, a solitary figure burdened with the knowledge of what the coming days might bring. He found comfort in the fact that, through their diligent preparations, KiShin would stand strong in the face of adversity, safeguarded by the measures they were putting in place, even if the full rationale remained known only to him.