Regardless of how one looked at it, it was awkward for a CEO to promote his own shares to others.
A CEO would normally not do this. It clearly showed the other party that, as the CEO, they themselves were not optimistic about their own company. As such, why would anyone want to buy their company's shares?
Despite that, Cole had no other choice. Truth be told, Harry Winston was unable to take out 70,000,000 USD worth of cash at one go.
If the company's account still had this amount of cash, Harry Winston would not fall so low as to have bankruptcy rumors.
As the gemstones were of good quality, they could be brought quickly to the market after they had been meticulously carved. Therefore, even though Cole was unable to obtain the money, it was still necessary for him to procure the gemstones.
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