On the kitchen countertop inside his condo on the 69th floor of the Central Park Tower, Morpheus was enjoying a plate of medium well filet mignon with great relish. As he cut off a small piece and put it in his mouth, he asked his system, 'Is Natasha around?'
[No]
Morpheus realized that the system would only answer when it was related to something important or when it involved the secrecy of its existence. Other than that, it would treat him like air.
He slowly chewed his steak as he looked at the Manhattan skyline through the window in front of him. A few moments later, he muttered, "Open shop."
Looking at the window that appeared in front of his vision, he browsed all the various items displayed. By now he had realized that the items displayed by the system would be restricted to his rank, meaning he would only be shown items that were in the ballpark of Rank 1.