chapter 2

EXPLORING USE OF FACEBOOK PAGE.

Facebook marketing is the practice of

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promoting a business and brand on Facebook. It can help businesses build brand awareness,

grow an online following, gather leads, and

sell more products or services.

A Facebook Page is an excellent way for businesses to connect with current and future customers, promote events and discounts and share information about their business.

Additionally, Facebook Pages offers many more capabilities and opportunities than a Facebook profile can accomplish.

Facebook Pages and profiles have different intended uses.

It's essential to understand each one so you can select the best way to display your business online.

Facebook marketing tactics can include: Organic text, photo, or video content.

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business's personality and character.

facebook ad campaign

A campaign is a series of ad sets and ads that aim to accomplish a single objective, such as generating leads or increasing the number of app installs. Campaigns contain one or more ad sets. Ad sets contain one or more ads. At the campaign level, you'll choose an ad objective to define your goals.

You can realistically advertise on Facebook or any other marketing platform (like Google Ad, Twitter, etc.) for FREE as long as you focus on optimizing this one metric called Return on Ad Spend (ROAS). You just need to maintain your profitable ROAS.

Types of Facebook ads

 Image.

 Video.

 Carousel.

 Instant Experience.

 Collection.

 Lead.

 Slideshow.

 Stories.

9 Strategies for Writing Your Best Facebook Ads

 Ensure Your Facebook Ad Copy Goes with Your Visual. ...

 Stay Focused with One Call to Action. ...

 Keep it Short and Lead with Value. ...

 Use Simple Language that's Easy to Understand. ...

 Be Upfront About the Numbers. ...

 Get Some Perspective. ...

 Test your Ad Copy.

FACEBOOK GROUPS

Groups are a place to communicate about shared interests with certain people. You can create a group for anything — your family reunion, your after-work sports team or your book club. Learn how to: Create a group. Join groups you're interested in.

The benefits of setting up a Facebook Group for your business

Your company Facebook Page has its place, but there are unique benefits to including Groups in your Facebook strategy:

Build long-lasting relationships with customers

Groups are effective because people want to be there. Think about it: Is someone going to opt-in to a group for a company they don't really like?

Increase your organic reach

The organic reach of your Facebook Page may only be hovering around 5%, but your group's reach will be much higher.

Facebook prioritizes posts from groups in a user's newsfeed, so you have a high chance of showing up, especially compared to your Page posts.

Learn valuable market research data

Outside of an organized marketing study, where else can you have direct access to your target audience and get your questions answered by real customers?

Being able to test new strategies and ideas in this small focus group will give you a lot of information. As a bonus, your super fans will appreciate being "in the know."

It's a win-win. Oh, and did I mention it's free? Anyone from a brand new bootstrapped startup to mega-corporations can benefit from this data.

Hashtag

So, should brands use Facebook hashtags? It's worth trying, especially when you're using trending hashtags. We can use hashtags on almost every major social network, including Twitter, Facebook, and Instagram.

benifits of hashtag ,Hashtags turn topics and phrases into clickable links in your posts on your

personal timeline, Page or groups. This helps people find posts about topics they're interested in.

A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.

The 100 Most Popular Hashtags

#love.

#instagood.

#photooftheday.

#beautiful.

#fashion.

#tbt.

#happy.

#cute.

Using hashtags to categorize Tweets by keyword

People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.

Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.

Hashtags can be included anywhere in a Tweet.

Hashtagged words that become very popular are often trending topics.

What is Instagram marketing?

Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.

Instagram marketing strategies include:

Organic content: Photo, video, or carousel posts, Reels, Stories

Paid content: Instagram ads, including Stories ads, Shopping ads, and more

Influencer marketing

Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout,

Shopping ads

Set up an Instagram Business profile

To use most of the marketing tips featured here, you need an Instagram Business account. It's free, and you can create a new one or convert your existing Personal account.

If you have an existing Personal account, skip to Step 3.

Step 1: Download Instagram

You can only create an account using a mobile device.Get it for iOS Get it for Android

Step 2: Create a Personal account

Tap Create new account. Follow the prompts to enter your email and phone number and choose a username and password. You don't need to fill out the rest of your profile right now (more on how to optimize it later).

Step 3: Switch your new account to a Business one

Go to your profile and open the menu. Go to Settings and choose Switch to professional account near the bottom. Select Business as the account type and follow the prompts to convert your account.

Instagram Automation Tools for Your Business

SocialPilot is your best bet as an Instagram automation and analytics tool if you are on a spree to make it big on the platform. You need not fret and risk your aesthetic feed, as the tool has loads of features that ensure your post is optimized for the platform.

With SocialPilot, you can directly schedule Instagram posts, stories, and reels to your Instagram account for a desired time and date. You can even get a snapshot of all your account-specific scheduled posts for a given time from the Calendar section.

Later

Later is a popular Instagram automation tool with a lot of functionality. For content research, it includes elements such as hashtags and keywords. You can organize your content calendar visually and save each media piece in the asset library. You can add notes, labels, and stars to any material for rapid filtering.

Kicksta

Kicksta offers an Instagram growth tool powered by cutting-edge artificial technology that creates meaningful engagement and authentic connections. When you work with this Instagram automation tool, you select either the standard or premium plan and then customize your dashboard to fulfill your account's specific needs.

Within the dashboard, you create account lists of competitors, brands, and influencers whose audiences you would like to target. They encourage clients to continue posting high-quality content for more followers.

Instazood

Instazood is an Instagram automation tool that helps you automatically like, comment, follow, unfollow and also schedule your upcoming posts.

To top it all, it also helps you view people's stories and even direct messages to your target audience. In order to promise customer safety, they make sure to reduce their speed so that Instagram doesn't mistake those actions as spammy behavior.

Upleap

Upleap, helps you grow your account organically. For this very reason, they have real people who help in growing your client accounts manually over the phone.

They also have several algorithms that require users to narrow their target audience with the help of filters such as location, hashtag, and theme.

Instavast

This Instagram tool automates activities such as commenting, liking, and even messaging. Instavast offers a free three-day trial period where you can test the different features before committing to it in the long run. You can make use of different methods to narrow down users and get in touch with your targeted audience.

Instamber

The Instagram automation tool, Instamber, allows you to automate your interaction with the target audience, send bulk direct messages, schedule your upcoming posts and manage comments.

You also get exclusive access to personalized marketing assistance who understands your profile, niche, and industry in depth so they can target the right people for you.

Gramto

Gramto is another Instagram automation tool that lets you schedule posts for multiple Instagram accounts. It also allows saving captions as drafts for later use with auto-like, follow/unfollow, direct message, and comment options.

There are also tracking features to gauge the growth rate through Instagram statistics. Features like geotagging, product tagging and first comment are available as add-on options. It is also integrated with cloud platforms like Google Drive for easy import features and advanced targeting capabilities.

Tailwind

Tailwind is a popular Instagram automation tool. It also supports Pinterest and Facebook. There are in-built design capabilities for you to create high-quality posts. These designs are optimized as per platform too.

There is a personalized drag and drop grid for easy manual scheduling. Tailwind's SmartSchedule shares your post when your target audience is most active on Instagram, hence boosting your reach and engagement.

Instagram audiance insights and page insight

You can use Instagram insights to learn more about your account's followers and performance. You can also view insights on your audience's engagement with specific posts, Stories, videos, Reels and Live videos. If applicable, insights and metrics about your account include paid activity as well.

You can use Instagram insights to learn more about your account's followers and performance. You can also view insights on your audience's engagement with specific posts, stories, videos, reels and live videos. If applicable, insights and metrics about your account include paid activity as well.

Before you begin:

You need to have a business or creator account on Instagram to view insights. Learn how to set up a business or creator account.

View insights on Instagram

To view account insights:

 Go to your profile.

 Tap the Insights action button.

 You can also go to Menu in the top-right corner and tap Insights.

Tap the metrics under the Overview section or specific content you've shared for a more

detailed breakdown.

Bear in mind that you'll only see insights for content that you've posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose whether you want to view insights for your selected preset or custom timeframe within the past 90 days.

THE MAIN TYPES OF INSTAGRAM (IG) CONTENT:

 Reels.

Let's start with Instagram Reels. These are a form of short term video, similar to Tik Toks. These are generally focused on reaching a NEW audience and aren't about connecting with your current audience. While your current audience can and will see them, Reels are more about finding those new people!

 Single Photo Posts.

The second most prevalent post on Instagram is a single photo post! This is where Instagram started years ago, and it's the most simple content on the app. Currently, this is how it's easiest to reach your own audience and connect with them through your imagery. You can reach a colder audience by using hashtags, but honestly those are becoming less relevant. So, at this point, single photo posts are just an easy way to share with your warm audience – keep that in mind.

 Carousel Photo Posts.

The other option for photo posts in your feed are carousel posts. These are posts with up to 10 images in a single post for viewers to scroll through. Carousel posts are a fun way to share multiple photos from a single photo shoot or topic. Sometimes users create graphics to share more educational content, too. Carousel posts can be an easy way to share value with your audience quickly and efficiently. These carousel posts have the potential to reach a colder audience with hashtags, but it's still not a big part of reaching that new audience.

 Video Posts.

The next type of feed post we have are video posts! These work pretty similar to the other type of feed posts but it is a longer video format. If you remember the days of IGTV, that's all video posts are on Instagram now! They went away with IGTV and now just call them "Instagram Videos". Again, with hashtags you might reach a colder audience, but it still won't work as well as Instagram Reels.

 Live Videos.

Another type of video content that Instagram has is live videos. These are pretty self-explanatory but essentially they're a video you film live with users tuning in to watch you!

Honestly, they're one of the most interactive parts of the platform and great for building interaction with your audience. It's important to note that it's not going to be pushed outside your audience, but it's seriously SO good for relationship building within your community.

 Guides.

The next type of Instagram content are Guides! Guides are essentially a place to gather your posts, reels, videos, etc. that relate to a particular topic in ONE place for your audience. Guides can be a great way to answer your commonly asked questions, provide value, and pull together resources on a topic. Think of them as a mini blog on Instagram! They can be a great way to build connections with others in your industry by including their content in your guides, too. Currently, there's no way to "like" or comment on guides themselves, but your audience can engage with the content within your guide, so it's a good way to share some of those content pieces again.

 Stories.

Instagram Stories are the last type of content offered on the app! Stories don't reach a cold audience but they're super interactive. I've always found that Stories drive the most DM engagement for me and to me, they're really all about building your community connection.

How to Change Your Instagram Theme (Dos and Don'ts)

You can change your Instagram theme without losing that beautiful feed you've planned so carefully, as long as you follow a few guidelines.

 DO: Plan your new theme in advance.

 DO: Prepare a full 9-grid of daily content to post after your transition to push the old

theme down.

 DON'T: Change your theme randomly with no plan and no new content lined up.

 DON'T: Pick a theme that doesn't match your typical content color or styles—unless you're changing everything!

SETTING THEAM AND FLOW ON INSTAGRAM

Step 1: Choose Your New Instagram Feed Colors. ...

Step 2: Decide How You're Going to Transition Your Instagram Feed Theme. ... Step 3: Gather the Tools You Need to Change Your Instagram Theme. ...

Step 4: Plan Out Content for Your New Feed Theme in Advance. ...

Step 5: Post Your New Instagram Feed Theme to Instagram. ...

lead generation using Facebook

A direct Facebook lead is generated by sharing content that links directly back to a lead form on your website.

Visitors then share information in exchange for an offer — whether an ebook, coupon, infographic, or any other piece of content. This form is typically on a landing page dedicated to that specific offer

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a "lead") via a web form.

The 5 types of leads

Different Types of Leads

 Summary Lead. A summary lead is the most common and traditional lead in journalism. ...

 Single-Item Lead. This lead focuses on just one or two elements of a summary lead. ...

 Delayed Identification Lead. ...

 Creative Lead. ...

 Short Sentence Lead. ...

 Analogy Lead.

The 7 most popular lead source channels

 Email marketing. Email is the best lead source for marketing. ...

 SEO. Optimising your website for organic search can be a very valuable lead generation

source. ...

 Paid ads. ...

 Social media. ...

 Referrals. ...

 Content. ...

 Events.

The 4 steps of the lead generation

If your business is digitally maturing and struggling to overcome the burden of an aging lead generation strategy, here are four steps to better lead generation.

Step 1: Identify Your Target Customers. ... Step 2: Create Engaging Content. ...

Step 3: Increase Traffic Across Channels. ... Step 4: Convert Visitors to Leads.