Games Con.
The largest and most influential annual gaming convention in the world, it was an event that was held every summer at the Los Angeles Convention Center (LACC).
Not their first rodeo, the massive venue, had an exhibit space of about 720,000 square feet fitted with the necessary technological infrastructures, all of which included its sprawling interactive show floor, developer panels and workshops, e-sports showdown arena and the cosplay section.
The venue's Main Hall, the heart of Game's Con itself, was a place where all the grand reveal and showcases of the newest flagship games, either from AAA publishers, indie devs and everyone else in between, was set to be showcased.
Then came South Hall, the main hub reserved for AAA studios and publishers like GameSoft Studios, Chronos Interactive and PixelForge Entertainment.