CHAPTER 65: A Spark of Hope.
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After discussing the branding issue with Da Shu, Ethan got to work on creating one.
For now, his main distributor would remain Da Shu, as he had done a good job so far, and Ethan saw no need to look for new ones.
He spent quite some time thinking about his brand, specifically its design.
Marking a product with a brand was simple, and anyone with minimal experience could imprint it during the final stage of pill refinement.
The advantage of having a brand was that not only could you stand out from the competition, but you could also prevent others from using your name to sell their own pills.
Imprinting the brand requires the alchemist to use their own spiritual energy signature, allowing others to recognize it.
If the spiritual energy signature is different but the brand is the same, the buyer will be cautious about purchasing that product, preventing anyone from taking advantage of his brand.