In the folder.
There were dozens of well-known brands listed.
Huang Wei frowned when he saw this.
What does this mean?
"Boss Zhou, show me what this is.
After a quick glance.
Huang Wei closed the folder and asked in confusion.
"This is the brand that contacted our Tencent Games. They want us to help them place billboards in 'Nirvana'. The advertising fee they offered is extremely considerable! If we take quarterly units, the advertising fee alone is not inferior to the quarterly profit of King of Glory!" said the vice president.
"What? You want to put those brand billboards in the game of 'Nirvana'?" Huang Wei was stunned.
"Why not? The game background of 'Nirvana' has plenty of room for advertising placement. Although some ads are not suitable for the game, we can select brands that fit the game background!" The vice president said with a smile, "This work will be in the charge of your game department. What you need to do is to find the brands that are suitable for use in 'Nirvana'!"
Little did he know that Huang Wei looked displeased.
Without hesitation, he shook his head and said, "Mr. Zhou, I don't think this is appropriate!"
"Inappropriate? What do you think is wrong?" The vice president raised his eyebrows.
"I admit that this is the fastest way to reap the profits from the game, but it will undoubtedly affect the gaming experience. Too many flashy billboards will undoubtedly affect the game's style to a great extent! So I don't agree with inserting advertisements into the game!" Huang Wei said without hesitation.
"So in your opinion, 'Nirvana' is a public welfare game? The game background of 'Nirvana' itself is more cyberpunk-style, and in the cyberpunk world background, aren't billboards a symbol? Just like in the current 'Nirvana', are there fewer billboards? Now there is an opportunity to convert those billboards into revenue, and the revenue is not inferior to that of the King of Glory mobile game, but you tell me that you don't agree?" The vice president lowered his voice.
"Mr. Zhou, the billboards in the game are added for the game style. They do not affect the gaming experience, nor will they disgust gamers. On the contrary, they will deepen the players' sense of immersion. But if real advertisements are implanted, the nature will be different. This will disgust players, for sure!" Huang Wei expressed his thoughts.
After saying that, without waiting for the vice president to respond, he continued, "And if I'm not mistaken, since these brands can find Nirvana, they must have found Samsara before! And Samsara will reject them 99% of the time!
"'Reincarnation', 'reincarnation', 'reincarnation', why do you keep talking about 'reincarnation'? Are you living in a circle of reincarnation and can't get out? Do we have to follow the pace of reincarnation in everything? Huang Wei, Huang Wei, are you still the Huang Wei I know? The game section has always been the main source of profit for Tencent. If we give up advertising placement, tell me, tell me, how will Nirvana make a profit? Rely on the recharge of players? The setting of this game itself is not a krypton gold-type national game, nor is it like King of Glory eating chicken, which allows players to recharge and purchase game products. There are not many places in it that allow players to spend money. If we give up advertising, even if the number of players is ten times that of King of Glory eating chicken, the profit creation that can be achieved cannot compare with those two. So do you think we should do charity to the end?"
The vice president scolded coldly.
Huang Wei fell into silence after hearing this.
At this time, the vice president's voice continued, "Of course, if you have a better profit plan, then it's okay to give up advertising. Otherwise, how can I explain to the higher-ups? In order to launch Nirvana, our Tencent has been criticized by the public opinion. If we don't maximize profits, why do we go through all this trouble?"
Huang Wei: "But..."
Vice President Min waved his hand, "There are not so many buts! Remember one thing, the general public will always accept it. Maybe the embedded ads will destroy the game style to a certain extent, but the general players will only curse a few words at most, and then they still have to play and adapt to those billboards! I don't believe that they will return to the "reincarnation" because of the problem of embedded ads. After all, the presence or absence of billboards does not hinder them from playing games. Think about our video apps, don't they have few ads? And they are long-playing ads, but what are the results? I haven't seen those users give up following, so on this issue, you are just worrying too much. They can even accept the ads on those video platforms, so can the billboards inserted in the background of the game make them stop playing? This is completely nonsense!"
With such a resounding voice, the vice president left no room for Huang Wei to argue otherwise.
And his expression and tone were full of contempt, contempt for the common people.
It was as if in his eyes, the baseness of the common people was ingrained in their bones.
It seems that no matter what happens to Tencent, the general public will still convert by accepting the situation...
Listen to the vice president's tone.
Huang Wei knew that no matter what he said, he would not be able to change the other party's mind.
He couldn't help but think of a sentence.
If God wants to destroy someone, he must first make him crazy
The current vice president seems to be in such a situation.
The matter of plagiarizing "Reincarnation" has not been completely resolved yet, and it is still unknown what big move Ye Chen and Qianlong Games are planning.
This is how they started to think about the profit strategy of laying out billboards for those brands to make a lot of money.
What is this if not madness?
Are they sure that Qianlong Games will not sue them?
Or are you sure that even if Qianlong Games sues them, Tencent's legal department will be able to let "Nirvana" stand to the end and kick "Reincarnation" out?
But Huang Wei knew.
Today's vice president has been blinded by his arrogant self-confidence.
He definitely wouldn't listen if I analyzed that kind of subtle potential 'crisis' with him.
"Mr. Zhou, even if you really want to put up billboards for those brands in 'Nirvana', you can't do it now! 'Nirvana' has only been online for a few days. If you insert billboards now to destroy the style of the game, I'm afraid it will once again push our Tencent game to the forefront of public opinion, and the outside world will once again poke our spines and scold us for being too greedy!" Huang Wei sighed inwardly and said.
"I must admit what you said, so I am not asking you to insert the brand's billboards right now! Doesn't the public beta of 'Nirvana' end in ten days so that the version can be updated? In these ten days, your game department will finalize the selected brands, and then design brand advertisements that fit the game style and embed them into the updated version. After the public beta is over, you will launch the version with implanted advertisements! Three days, within three days, your game department will complete the brand selection to facilitate the preparation and signing of contracts with the brand!" said the vice president.
Listen to it.
Huang Wei's face turned purple. If the other party wasn't the vice president, he would have cursed on the spot!
A version with product placement released in just ten days?
Is this...is this different from implementing it immediately?
Teeth clenched.
Looking at this vice president who has always been criticized, Huang Wei was speechless.
In the end, he could only nod with difficulty.