Chapter 808 - Impact

To his question, Laila was a bit puzzled: "How should I put it? Maybe that's just my way of maintaining enthusiasm for movies. Many people like to seek happiness or go on vacation after busy work. And my way of resting is to do those things. You know, when making movies, you're always mentally tense. Isn't it normal to do things that make you happy?"

Nolan looked at her strangely, remembering his wife always saying he was a genius. He felt he should introduce her to Laila. Her way of leisure was photography, which accidentally led to a globally best-selling photography collection. Then she wrote songs, which accidentally became popular worldwide. The several planning projects she did, even he had heard of them, successfully promoting an ordinary brand to become the world's best-selling, and even creating a Victoria's Secret...

"Director Moran, I think your way of leisure may only be something you can consider as leisure." That was all he could say.

Laila smiled, "Making advertisements is quite fun. I think it's a bit like making a trailer for a movie, but with more things to include. If you make the advertisement well, it might even improve the technique of editing trailers."

"Is that so?" Nolan was taken aback.

He had seen many trailers for Laila's movies, and they were indeed of a high standard, accurately capturing the parts that audiences wanted to see without worrying about spoilers.

In comparison, many movie trailers nowadays are much worse, even contradicting the purpose of trailers.

They either put all the exciting scenes in the trailer or cut the trailer so that it made no sense, in order to avoid spoilers. The former might attract some audience to buy tickets, but after finding out that they had seen all the exciting parts, the rest would be as tasteless as chewed sugarcane residue.

As for the latter, although they preserved all the exciting parts, if there were no captivating plot, how could the audience be interested in going to the cinema to watch it?

In terms of trailers, he thought Laila did a great job. Grand scenes, intense shots, humorous dialogue, and cool-looking text combinations, everything was outstanding. It was as if she held a soulful pair of scissors, always satisfying the audience in the trailers, and at the same time arousing their curiosity, making them eager to watch the movie after it was released.

He had always wanted to know how she did it, even analyzing those trailers frame by frame. Now that she mentioned advertising, he felt that what she said made sense. Perhaps he should also find an opportunity to help others make advertisements to improve his trailer editing skills.

Laila didn't know how obvious her bluffing could fool people. If she knew, she would probably feel guilty for underestimating the simplicity of "honest people."

And when Nolan took out the script again, she apologized again embarrassedly: "I still have another job to handle, so I can't discuss the script for now."

"What other job? Didn't you take an advertisement that has already been released?" he asked, puzzled.

She always felt like she was too unprofessional. Laila cleared her throat and said, "Actually, it's two ads..." Seeing Nolan's eyes widen, she quickly explained, "There's also a public service print ad, this time for charity."

"Okay." Since she said so, Nolan definitely couldn't object. The greater the ability, the greater the responsibility, and he was very aware of this. It was correct for people with her status to do charity work, and he had no right to object. It's just that holding the script in his hand, he couldn't help but worry. At this rate, would there be a chance for the movie to be released in '08?

Seeing his concern, Laila raised her hand to assure him: "It definitely won't delay the release of the movie. I swear by the honor of the Moran family."

Nolan had no choice but to go back and finish his work on "The Prestige." Anyway, there was still time, but he hoped she could finish those non-serious jobs as soon as possible.

Actually, if Laila wanted to, she could produce a bunch of things to fool those charity organizations in an afternoon, and she could ensure that they were of a certain quality. But she couldn't do it with a perfunctory attitude.

She didn't need any charitable reputation; she just simply wanted to do something for those living in the shadow of domestic violence. Therefore, she attached great importance to this charity advertisement.

Domestic violence is a very terrible thing. The home, which should be a harbor and a refuge in life, has become a nightmare for some people. It brings them endless pain and memories, deeply affecting their lives.

No one is born to suffer such pain, and everyone has the right to pursue peace and happiness.

So after filming the advertisement, Laila devoted herself wholeheartedly to this public service announcement, hoping to use her own hands to show more people the harm of domestic violence.

How can we make more people aware of how terrible domestic violence is? Laila had seen some similar public service announcements before, and some of them were truly memorable. For example, there was one with a child sitting against a wall, covered in bruises, with one arm and one leg looking like broken porcelain doll parts scattered on the ground. It was truly shocking.

Children are fragile, aren't they? Like delicate porcelain, they need more love and care, not punches and kicks, as even a slightly stronger force can easily destroy their small bodies.

According to the data Laila received, 90% of the violence children witness comes from their homes, and 70% of children who experience domestic violence will become new perpetrators when they grow up.

She wanted to create images that would instantly strike the heart, exposing the hidden evils to the light.

What would be images that could strike the heart at first glance? Laila flipped through the charity organization's materials, looking at the cases of abuse and the accounts of victims, and gradually came up with an idea.

March 8th was International Women's Day, and the charity organization that contacted Laila wanted her to create some print public service advertisements with anti-domestic violence as the theme for promotion on this day.

And on March 1st, the series of public service advertisements produced by Laila had already been placed on the charity organization's desk. However, two days had passed, and the person in charge of publicity had not yet come up with the final publicity plan.

"It's too slow! Can't you even pick out a single picture?" Many people who had been paying attention to this matter had called the publicity department, wanting to know why it had taken so long to come up with the final publicity plan.