Chapter 794 - Steadily Fishing on the Platform
Anyone who is baselessly accused like this wouldn't be happy, and Laila was angry too. But what she cared more about wasn't what the Golden Globe Awards did to her, but that things were starting to affect her family. If there was one thing most important to her in this rebirth, it would be her family. She could handle being criticized for anything, as she could pass it off as publicity for her movies, but when the topic involved her family, she couldn't stay silent anymore!
"Roy, don't interfere in this matter, I'll handle it." Did they think she didn't have her Navies?
Not only did she have one, it was a legendary-level Navies! While others were still figuring out how to use the internet, she had already assembled such a "team." Most of them were employees of FB, much more sophisticated than the regular type who just unplugged cables and sprayed nonsense as per the buyer's request.
Laila wasn't afraid to wage a public opinion war. Not only would the media outlets under the Moran Media Group speak up for her, but also FB, which had dominated social media in many countries globally, could help her control the direction of public opinion.
She didn't even need to do things that might upset users, like deleting comments or topics randomly. She just needed to highlight some topics favorable to her and make more people aware of what she wanted them to know, rather than the negative news from her opponents. This way, she could steadily fish on the platform while her opponents disappeared.
And her approach was quite effective. When her orders reached FB headquarters and were executed by the employees as per her instructions, the unfavorable comments indeed quieted down.
It wasn't that Laila deleted those comments, she just made sure they appeared lower in the search results. For example, when you search for a keyword, the first few results would be topics favorable to Laila, while the unfavorable ones would be at least several dozen pages back. Generally, topics are ranked by popularity, so how many people would bother to flip through dozens of pages to find outdated topics?
Meanwhile, in a luxurious office, Cooper was explaining to Faaris, "There's very little we can do now. FB is the best battlefield, but unfortunately, that's their territory. Whatever we do, we can't break through their control."
"So, are we just going to let this rare opportunity pass?" Faaris was not pleased.
He had returned to his country a while back to help Mr. Dawud with some matters, but as soon as he returned, he ran into the dispute between Laila and the Golden Globe Awards. Given his attitude toward Laila, he would definitely not miss such an opportunity and immediately have someone secretly act against her. Initially, the effect was good, but before long, the power of those water armies couldn't be unleashed.
That's why he called Cooper to ask. Just back from his trip, he was too tired to bother with such small matters. Unfortunately, his subordinates were so useless that it seemed nothing could be done without his involvement.
It was unclear what had happened, but many branches of the family had been causing trouble for Mr. Dawud behind his back. While this might not have a major impact on him in the short term, dealing with these annoying trivial matters all day long was indeed troublesome.
Not just those branches, but some hostile forces also seemed to have received support and began to overtly or covertly act against Mr. Dawud. It was under such circumstances that he rushed back to his country to help Mr. Dawud deal with things, and only returned here when he learned that the crucial awards season was approaching.
He was initially pleased to see that none of the awards went to Laila. While it was regrettable that the most awarded film, "Brokeback Mountain," was not one he had invested in, as long as the award didn't go to her, it didn't matter who received it.
In fact, Cooper had once brought the script of that film to him for investment, believing it had great potential to win awards. However, after reading the script, or rather, seeing that it was a story about two men, he tore up the script. He couldn't believe that such a thing could win awards. If it were in his country, they would definitely be severely punished!
Fortunately, the film that won the major awards was not one he had invested in, nor was it Laila's, so he was quite satisfied with the result. And this award ceremony once again proved that Cooper still had a good eye. He believed that as long as Cooper stayed by his side, there would be plenty of opportunities to make good use of his talent for spotting winners.
Cooper was also helpless with Faaris's dissatisfaction. "FB is her website. Whatever we say on it, she can make those words disappear into the corner. What else can we do on someone else's turf? Even if the navy works hard, if the things they send out can't be seen by others, it won't achieve its purpose!"
"Doesn't your country have freedom of speech? Can't you sue her? I can provide the funds!" Faaris didn't care about the costs of litigation, he just wanted a result that benefited him!
Cooper shook his head with a wry smile, "She didn't make those words disappear, she just made them less visible at first glance. Even if we want to sue, we can't find a place to sue her. If she says a topic has lost its heat and has sunk, we can't continue to engage in it."
Faaris frowned, "You Americans are troublesome." If it were in his country...
"So, what do you suggest? Do we have to use this FB?" Cooper's smile was bitter again. "This is already the most widely used social media platform in the United States and even the world. Almost everyone in the United States who goes online has an account. Do you think it's effective? Other websites aren't useless, but they're not as effective. Just look at the current situation. Since Laila made some moves on FB, it's been difficult to hype up topics again."
As a reborn person, Laila certainly understood the importance of the internet. It could be said that after creating FB, she had invested a large amount of money in it. Although there was currently no way to profit from it, she understood the importance of market share. As long as she could capture the users first, was there any doubt she could find ways to make money in the future?
Just look at a certain penguin, and you'll know. The huge user base it captured early on made it extremely convenient for them to engage in any business. Various services, various subscriptions, and various projects, games, and so on, could all be easily launched on its platform.
Why? Isn't it because of its formidable user base?
Not to mention anything else, just think about how many people would see a popup. If it's an ad, is there a faster way to spread it? If it's promoting a new project, it will instantly attract envy from elsewhere, causing many people to click on the link.
The scariest thing is habit. Once people get used to something, if there's no particularly big change, they basically won't change again. Do you remember how many people click on that penguin every day when they turn on their computer?