Repaying the Favor
The village is not an actual settlement, it is a temporary establishment and it is more of a large camp.
It is called Hunter's Village and every year, at this time the Ice Bears of different levels wreak havoc in this area as they kill every single beast that is not of their kind.
They eat everything that they deem edible and destroy the whole ecosystem. There are three towns in different directions, just a few miles away from Hunter's village and they are all within the area of these Bears' influence and every cultivator is deemed edible by them.
So, every year the three towns send a few hunters and a decade or so ago, a merchant group took advantage of that and created this hunter's village.
Every structure in the city is owned by that merchant group. The restaurant, the weapon shop, herb shop, and the street stalls are all owned by merchant group and they rent out of these street stalls to others who wants to earn some money on the way.