Prelude to Entering the High-end Market

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  Futian District, Shenzhen.

  Longxing Technology Company Headquarters.

  In the president's office, Chen Xing was concentrating on organizing documents and summarizing the configuration of the new flagship.

  In June, he said that he would release a new flagship by the end of the year that would make up for all the shortcomings of Longxing X1.

  The original Longxing X1 mobile phone was relatively cheap in terms of battery technology, screen assembly, and camera lens, but that did not prevent it from being popular among users in the sinking market.

  Now that we have decided to enter the high-end market, we naturally cannot be so hasty.

  In order to prepare for the end-of-year new product plan, he visited the headquarters of more than 20 suppliers of all sizes around the world.

  The screen assembly uses the M series screen from Hanxing Group.

  As for memory chips, since Hanxing Group was unwilling to get involved, Chen Xing approached Micron and Hynix.

  The quotations from these two companies are similar. The 32G, 64G, and 128G storage chips correspond to three price levels of 120 yuan, 200 yuan, and 350 yuan respectively.

  In terms of mobile phone lenses, Chen Xing gave up Sony from the island country and chose Carl Zeiss from Germany.

  Many people may not have heard of Carl Zeiss, but those who have worn glasses must have heard of Zeiss certification.

  The company's achievements in the field of optics can be summarized in one sentence: when humans first landed on the moon in 1969, astronauts took pictures of the earth on the moon using lenses produced by Carl Zeiss.

  Because of the excellent quality of the product, Chen Xing spent a week negotiating the price to 1,200 yuan per set. Each set of cameras includes a 15-megapixel rear camera, an 8-megapixel front camera, and the CMOS imaging also uses the latest optical image stabilization technology, so the slightest shake when taking pictures will not affect the final film.

  After Chen Xing personally tested it, he found that the Zeiss lens has no false pixels at all. The effect of the 15-megapixel rear camera is far superior to the 20-megapixel claimed by the unknown lens manufacturers. It really is true that you get what you pay for.

  The total value of the mobile phone lens, storage chip, and M series screen assembly alone exceeds 1,500 yuan, not to mention the hundreds of components and control chips. The final parts cost is estimated to be 3,000 yuan.

  Of course.

  This is just Chen Xing's preliminary estimate.

  Because he wanted to make high-end mobile phones, he didn't think about saving money.

  In addition to the cost of parts, you also have to pay patent fees, such as operating system, Bluetooth, audio and video decoding, etc., which is expected to cost around 500 yuan.

  3000+500, the visible cost alone exceeds 3500 yuan. Chen Xing also has its own 200W Xingshan fast charging and Kaitian baseband chip. It is not too much to charge 500 yuan for both.

  After a series of rough calculations, the cost price of the new high-end flagship mobile phone has reached 4000 yuan, and labor costs, publicity costs, etc. have not been calculated.

  Assuming that it costs 4,500 yuan to produce one unit, and based on the initial investment of 100,000 units, that means a cost of 450 million yuan must be prepared. You can imagine how difficult it is to make high-end mobile phones.

  Small business?

  Don't even dare to touch the high-end market!

  Fortunately, with the supply of Longxing X1 mobile phone, Longxing Technology Company's working capital can just meet the production costs.

  …

  After calculating the approximate costs, Chen Xing felt a little nervous.

  With a cost price of around 4,500 yuan, if Longxing Technology wants to make a profit, the actual selling price must be more than 5,000 yuan.

  He can't help but ask, are domestic mobile phones worthy of this price?

  At present, there are basically no mobile phones that dare to sell for more than 5,000 yuan to compete with Apple in the high-end market. Even if there are, they are all IQ test machines with a serious premium.

  Since he was unsure of the wind direction, Chen Xing naturally needed to do some research.

  He quickly dialed a number on the landline and turned on the speakerphone.

  "Beep—"

  Three seconds later, Yao Nana's relatively weak voice was heard.

  "Boss, what do you want me to do?"

  "Come to my office."

  "I'll be there in a minute."

  After hanging up the phone, Yao Nana didn't dare to delay at all. She immediately put on her commuter high heels and took the elevator to the president's office.

  "President."  

  She said hello.

  Seeing how quick she was, Chen Xing also got straight to the point and assigned her a task:

  "Nana, I need a survey questionnaire on the attitudes of domestic users towards domestic high-end flagship mobile phones priced above 5,000 yuan. Send the results to my email within 15 days."

  "In addition, your marketing department must also come up with corresponding marketing plans, such as promotional copy, hot search slogans, etc."

  "Is that clear?"

  Yao Nana pushed up her black-framed glasses, a hint of fighting spirit burning in her eyes, and she quickly nodded in response: "I understand."

  Just as she finished speaking, she added, "Our new flagship is priced at 5,000 yuan. Are there any outstanding features that have been determined?"

  "15MP + 8MP Carl Zeiss lens, 200W fast charging, you can think around these two points first."

  Chen Xing revealed some information.

  Yao Nana silently took note of it, and immediately thought of a plan and said, "For the survey questionnaire, I suggest that Longxing X1 have a built-in community pop-up window, plus an official Weibo account for publicity. Do you think this is okay?"

  "You decide the method, I only care about the final result, understand?"

  Chen Xing reminded in a deep voice.

  Yao Nana obviously didn't understand her responsibilities, or rather, she had no platform to display her abilities independently at Kunpeng Company.

  If you have any ideas, ask your leader first, because she is disciplined too strictly.

  Chen Xing's severity made her stunned for half a second, then she reacted and quickly bowed and said, "I'm sorry, President, I know what to do, I'll do it now."

  "Go ahead."

  Chen Xing's tone softened a bit.

  After Yao Nana left, he did not look stern. He actually had the intention of training the second Princess Kunpeng.

  As the company grows, each department will gradually become more specialized, and he will need a group of trustworthy people to manage it.

  Of course.

  System talents will also be arranged to manage it.

  But the problem still remains: Chinese executives should be avoided as much as possible, but junior executives can be used to avoid unnecessary scrutiny.

  After arranging the marketing department, Chen Xing also notified the heads of various departments in the company, especially those in charge of the software, and asked them to fully cooperate with the marketing department's research.

  "Buzz—"

  Just as Chen Xing stopped the work at hand, the phone on the desk vibrated twice.

  He picked up the phone, his calm and deep eyes began to show ripples, and his breathing became rapid.

  [Gao Zhengqian - Chip Team]: "Reporting to the President, the simulation verification of the Qingzhou project has been completed. We need to find a foundry for trial production immediately. Please come to the chip lab to make the decision!"

  The Qingzhou project is the Qingzhou processor chip!

  When the 14nm chip project was launched, Qu Cheng proposed to replace it.

  Chen Xing named the project Qingzhou, which is taken from the first two characters of the sentence "Qingzhou has passed through ten thousand mountains", implying that Longxing Technology has survived the chip sanctions and officially completed the reversal.

  What is the concept of 14 nanometer chips?

  Currently, mainstream chips are 28 nanometers, such as MediaTek and Orion processors.

  The most advanced commercial chip is 20 nanometers, which is the Snapdragon 810 processor released by Qualcomm not long ago.

  If the 14nm Qingzhou processor chip is successfully mass-produced, the entire mobile phone market will usher in a unilateral crush!

  Chen Xing turned off the screen of his mobile phone, stood up and looked at the scorching sun outside the window, muttering: "Is it finally here? Qingzhou!"

  (End of this chapter)

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