Guild wars were huge events. No matter the guild, the system would release a world-wide notification about the war.
If this was late-game, the battles between guilds would be as common as having a meal and players wouldn't care about such an irrelevant thing. However, it was still early in the game and the various guilds are still in their development stage. This sudden attack by Feng Yun Guild towards Quan Zhen Sect had placed Quan Zhen Sect in the limelight once again.
There was no other reason besides this: since the start of the game, there were only two guild wars, and during both times, there would be the same unlucky guild involved.
In the first battle, it was Quan Zhen Sect that attacked the big guild, Pure Lands. Few knew about the results but it was rumoured that things were left unsettled and the results were relatively boring.