Chapter 99 Meeting with Doule's CEO_1
Translator: 549690339
"Indeed, changing the name shouldn't have been done," Chen Yuting felt Liu Chao's analysis was very reasonable.
An established brand should be continued after acquisition, even if changing the business strategy is perfectly fine.
But suddenly changing the name, who would recognize Shuidilao now?
"Right, didn't you say that Shen Dong just made some money in the futures market? Bought luxury cars and mansions, he should have almost spent it all by now, how could he still have so much money to acquire Meizizi Hot Pot?" Liu Chao was puzzled.
His dad was the boss of a venture capital firm, and he had studied some hot pot brands.
He had seen related research reports, and from the brand recognition and the number of stores, he could basically estimate the value of the hot pot brand.
To acquire a brand like Meizizi Hot Pot, at least twenty to thirty million was needed.