Chapter 366 Interactive Entertainment

Now that he was in San Francisco, Barron also went to Silicon Valley.

  After completing the C round of financing, Woaw Technology has obtained more than US$500 million in funding.

  In addition to the construction of data centers in North America, they also invested a lot of money in technology research and development.

  One of the main research directions is the research and development of information flow advertising.

  Although Woaw currently has more than 100 million global users, their advertising revenue is not high. Not to mention compared with giants like Google and Yahoo, their advertising revenue is far less than that of some portals, such as America Online.

  The main reason is that social networks like Woaw are different from search portals. In order to provide a good user experience, they also need to be very restrained in the placement of advertisements. If the screen is full of colorful advertisements during the user's use, many users will inevitably give up on them.

  The facts of the original time and space have proved that information flow advertising is a very suitable advertising form for social networks like Woaw. Speaking of the way of delivering information flow advertising, I am afraid that many people are familiar with it. Compared with the current floating, window or banner ads, the emergence of information flow advertising can make users feel more natural.

  In addition, the delivery of information flow ads is also based on the preferences of users. Through certain algorithms, the information that users usually talk about or search on the Internet is integrated to create a "profile" of the user, so that corresponding ads can be delivered according to their needs...

  In fact, the user preference push of many short video apps, including Tik Tok, was based on this principle.

  The advantage of this type of advertising is that it is not easy to disgust users, and the advertising delivery efficiency is extremely high.

  In the original time and space, Facebook launched its first information feed ad in 2006.

  Before the launch of information feed ads, Facebook was facing the test of commercialization. They had a large number of users but had not been able to find a good commercialization model.

  Due to the popularity of mobile phones, web advertising has also been greatly squeezed and the growth has begun to slow down gradually. So Facebook came up with a bold idea: move advertising to mobile phones.

  As soon as this idea was proposed, it faced a huge problem. That is, the mobile phone display screen was too small and the advertising space was limited. In addition, the principle of the Internet at that time was "user experience first". If all the space was used as advertising space, where would the user experience come from?

  So Facebook decided to put ads in the normally displayed information, which is the information flow ad.

  It turned out to be a genius decision, and Facebook's revenue has taken off since then.

  Now, the launch of information flow advertising is also a powerful tool for Woaw to increase advertising revenue. At the same time, research on this will also enable Woaw to accumulate algorithm talents and technology in the future.

  It is expected that by the second half of this year, Woaw Technology's R&D center will be able to apply the initially completed information flow advertising, and then it will be a process of continuously optimizing its algorithm.

  "Your Highness, regarding the patent for the 'farm game' you mentioned, we have already applied in major countries around the world. However, there is a problem. It would be better to have a finished game to express it more clearly."

  "I believe it will be completed soon. I need to get those patent copyrights as soon as possible."

  Here, Barron also met Nat Ford, CEO of Halo, who came over.

  It can be said that Halo, the copyright management company founded by Baron very early on, is also the least eye-catching among Baron's current companies.

  However, this company also occupies a very important position in his industrial layout.

  The copyrights of the original programs such as "Downton Abbey", "The Traitors", "Love Island", and the ownership of best-selling IPs such as "Werewolf" are all placed under Halo, while companies such as Summit Studio and Asmodee only have the authorization for these IPs.

  Now, Baron has instructed Halo to apply for the patent copyright of a game.

  This game is called "Happy Farm". Well, many people must have played it. It is the "stealing vegetables" game that was once popular on Facebook, Renren, and QQ Space.  

  Baron has bought a small game studio in London and named it Interactive Entertainment. This studio is currently producing a game that he planned based on the "stealing vegetables" game he played in his previous life, and it will be completed soon.

  After completing this game, it will be launched on the Woaw website to help users of the Woaw website to interact with friends for entertainment, and through the users' real-life friendships, attract those who have not yet joined Woaw.

  Barron had witnessed the power of "Everyone Stealing Vegetables" in his previous life. It was not uncommon for people who had never played the game before to set the alarm and wake up in the middle of the night just for the game.

  At the same time, Woaw Technology is also developing an open gaming platform based on their social network users. After all, their creativity is limited on their own. Only by opening up the entire platform and utilizing the user base of the Woaw website, allowing some third-party game developers to make money on this platform, can they achieve mutual success and allow Woaw to develop healthily.

  By using "Happy Farm" as a demonstration, it will naturally attract many game makers to participate in their open game platform and attract more users to the Woaw website.

  Farmville is expected to be launched in a month, while Woaw's open gaming platform will not be launched until later in June.

  …

  In early March, Barron arrived in New York and moved into the penthouse at the Woolworth Building.

  Amanda Hearst was getting a little impatient waiting. If she hadn't had a little bit of reserve as a rich lady, she would have already set off to Silicon Valley to "search for her lover".

  So she showed up at Barron's New York residence as soon as possible.

  She was accompanied by her cousin Lydia Hearst.

  "Dear Amanda, your dress today is so beautiful, it is the most beautiful scenery in New York..."

  Amanda Neri was wearing a red dress. This bright color suits her very well.

  Hearing Barron's praise, Amanda's mouth corners curled up, and it was obvious that she was in a good mood.

  But he turned his face to a serious one and said meaningfully:

  "I thought you preferred the scenery of California, Your Highness."

  I understand that she still has some resentment. After all, she followed Barron even though he already had a real girlfriend. For a rich girl like the Hearst family, it was a very "compromising" thing to do.

  But now Barron doesn't have much time to spend with her in a year. Considering Amanda Hearst's identity, being able to do this is also a manifestation of her love for Barron, the young Duke.

  But this time, Armani finally waited for Barron to come to America, but he was in California and had not come to New York for a long time, so naturally a lot of emotions accumulated.

  What could Barron do? He could only hold the girl in his arms and comfort her.

  At the same time, he also saw Lydia behind Amanda, holding back her smile and making faces at him...

  Barron immediately glared at her and decided to give her a good "education" in the evening.