Chapter 33 Paris Angel Trading Company
The pace of life in the 18th century was as slow as clouds moving in the sky.
Although Joseph knew about the ladies in Versailles rushing to buy angel water, the news from the store was not brought back until the next night by the beautician's assistant.
"So, a total of 1,460 livres were sold?" Joseph looked at the young man in surprise, "40 bottles?"
"Yes, Your Highness. Those ladies and ladies are all rushing to buy it at a higher price. It is impossible to buy it at the original price. I heard that in the 'Source of Elegance' store, their entourage almost got into a fight."
Joseph sighed. It was a mistake. It was sold cheaply!
It seems,
My heart is still not dark enough...
I still don't know enough about the weight of ladies' purses...
I still don't trust the Queen's influence in the fashion industry enough…
After learning from the pain, he had to correct his mistakes. Joseph immediately decided to raise the price!
Of course, you cannot directly mark the original product at a high price, otherwise it will look too ugly.
Joseph realized that the previous business plan was too hasty and failed to develop the commercial value of Angel Water.
He immediately returned to the study and started writing quickly. He wrote more than ten pages in a row and revised it several times before he was satisfied and stopped.
In the "Business Plan" in front of him, the previous version of Angel Water was discontinued as the "Trial Edition", and the official version of Angel Water was divided into three grades: luxury version, hardcover version, and ordinary version.
Segment the market and harvest ladies with different consumption abilities!
The ingredients and packaging of the regular version are the same as before, the capacity is reduced to 4 ounces, and the price is 14 livres.
The hardcover version is based on this, adds some olive oil, and puts it in a heart-shaped glass bottle, with a brass box as the outer packaging. The price is 26 livres for 4 ounces.
Based on the hardcover version, the luxury version adds a small amount of lanolin and adds several scents of lavender, jasmine, and immortelle. In fact, it means changing different types of essential oils, and the bottle uses the flower shape of the scent, and the outer packaging of the sterling silver box , priced at 50 livres for 4 ounces.
In addition, a series of angel water products must be developed.
The first thing to bear the brunt of is the facial mask.
He has seen facial masks of this era, most of which are applied directly on the face, or fastened on the face with something like a mask. The disposable masks made of cloth that expose the eyes, nose and mouth have not yet appeared in later generations.
And this thing is very simple to make. Just customize some pieces of cloth in the shape of human faces, soak them in angel water without thickening agent, and you're done.
Just looking at the madness of the ladies of the Palace of Versailles for beauty products in the past two days, we can predict that the market for facial masks will definitely not be bad.
Joseph also divided the facial masks into three levels.
The luxurious version is made of silk, the hardcover version is made of wool, and the ordinary version is made of cotton. They are disposable products and should be thrown away after use. The prices are respectively 5 livres, 3 livres and 2 livres a piece.
In addition, the product line also includes: hand cream, foot cream, toner...
In fact, it is just a matter of adjusting the ratio of glycerin and salicin on the basis of angel water, or adding more lanolin. If you change the packaging and name, it will be another product, which is a common cosmetic routine of later generations.
On the basis of enriching the product line, Joseph also re-formulated the marketing plan.
It is definitely not possible to rely on consignment. Only direct sales stores are professional enough.
A VIP membership system is implemented, which is divided into gold card membership, silver card membership and ordinary card membership. The membership cards of the first two are made of real gold and silver, which is full of ritual and focuses on luxury.
Finally, until the licensed franchise store model spreads throughout Europe!
Joseph looked at the pile of business plans and realized that this was no longer something he could just do by himself. It takes a company and a large number of employees to support such a large stall.
He immediately called all his followers and began assigning tasks to them.
The accountant led people to purchase raw materials such as glycerin, as well as customized bottles and outer packaging. This time, he had to sign a long-term contract with the supplier to ensure a stable supply of goods.
The beautician and several maids were responsible for filling the angel water. Currently, it is put on the market at a capacity of 200 bottles per day, and the volume will be increased when the specialty stores are ready.
The lawyer registered a company in Joseph's name.
At this point, Joseph, who had difficulty naming, paused again. After thinking for a while, he felt that he still needed to highlight the connection with Angel Water, so the company name was finally decided as "Paris Angel Trading Company".
As for the company's venue, recruitment management, employees and other matters, he is not worried.
All bottles and packaging used in cosmetics are customized from stores in Paris. Raw materials such as glycerin and essential oils are readily available on the market. The company "Angel of France" is actually only responsible for the final step of filling, packaging, and sales job.
These tasks do not require any skills to be competent, so workers can be easily recruited. As for management and sales, Paris, one of the most commercially developed cities in Europe, has an abundance of such talents.
Moreover, most of the Crown Prince's exclusive entourage are idle. If there is really a shortage of people, they can be used temporarily to provide support.
The only core technology of all products, salicin, was firmly in the hands of Joseph. Even Lamarck did not know that what he processed for the crown prince was actually a cosmetic raw material.
So even if all those recruited rebelled, it would be impossible to reproduce even a drop of angel water.
After arranging the work, Joseph was free again. Seeing that it was still early, he asked Eman to prepare a car and go to Paris, intending to choose the location for the store himself.
The carriage bumped along for several hours, and just after noon, it entered the city of Paris.
Eman suddenly pointed out the car window and said: "Your Highness, your perfume workshop, oh, it has been converted into a pharmaceutical workshop now, right there."
As expected, Joseph saw a large courtyard in the distance, close to a tributary of the Seine River, and a huge waterwheel was slowly turning on the east side of the courtyard.
He said to Emang: "Let's go and have a look."
"Yes, Your Highness."
The yard is very large, with more than a dozen houses in it, and a piece of land as big as two basketball courts.
When the gatekeeper saw the temperament and dress of Joseph and his party, he didn't dare to stop them at all, and led them into the courtyard diligently.
Soon, Lamarck came out wearing an apron and saluted Joseph: "Your Highness, why are you here?"
Joseph returned the favor with a smile: "I want to open a store in Paris, so I'll drop by to see you."
"Thank you for your concern, Your Highness." Lamarque said, "Actually, I have something I want to discuss with you."
"Oh? What's the matter? Please tell me."
Lamarck raised his hand and gestured towards the workshop: "There used to be more than 40 workers here, but it is not necessary to purify salicin. Do you think we should fire them, or divide some of them to continue making perfume?"
Having more people is a good thing! Joseph immediately ordered: "You can neither fire people nor make perfume. You can purchase some more equipment and continue to expand salicin production, and they will have something to do."
His goal is to build "Paris Angel" into a luxury goods empire that sells throughout Europe and lands in the Americas. The demand for core raw materials is absolutely huge.