Chapter 100: Little Overlord has endless fun

　　Brother Kai remembered: "Yeah! When I was a child, my uncle gave me a handheld computer. Although the games at that time seemed to be ordinary now, it was really fun to play at that time.

　　In junior high school, Ren Hell came out with a new handheld. There was a good friend in the class. I was very envious and borrowed it for two days.

　　After I went to work, I collected some handhelds, which was a dream come true back then, and it is also very beautiful to display at home as decorations.

　　What, you also want to collect and play? "

　　Wang Jian hehe said: "No, I'm going to develop a handheld game, if possible, I want to buy a ready-made handheld factory, so I asked Kai brother to find out if there is any relevant information.

　　Well, a small factory will do. I mainly want to buy related technologies. I don't have to start from scratch, which can save a little time. "

　　When Brother Kai heard that he was going to make a handheld game, he was obviously shocked. For a while, he couldn't say anything else except "666".

　　There was a moment of silence on the other end of the phone, as if thinking.

　　Then Brother Kai said: "Hey, I remember that I just saw a news the day before yesterday, do you know the little bully?"

　　Wang Jian came to the spirit: "Of course I know! I know it even if I haven't played it before!"

　　Decades ago, the handheld market in Huaguo was just developing, and it was blank. Well-known handheld manufacturers such as Xiaobawang and Tiantianle took advantage of the trend to rise, and they could even compete with foreign handheld manufacturers such as Renhe and Blizzard. .

　　However, this prosperity was only a flash in the pan, and with the rise of computer games, the handheld industry in China declined rapidly.

　　However, Xiaobawang's limelight in those days was no different. Every little boy's dream is to have a Xiaobawang handheld computer.

　　Brother Kai said again: "Then do you know the situation after its decline?"

　　Wang Jian was stunned for a moment: "I really didn't think about it. Also, it stands to reason that a company that big back then wouldn't just say no."

　　Brother Kai's export was astonishing: "The little Bawang handheld was actually developed by the descendants of the Bawang Xiang Yu."

　　Wang Jian looked surprised: "There is such a secret?"

　　"In those years, Ren Hell, Nikon and Blizzard also took aim at the vast domestic market, and jointly encircled and suppressed Xiaobawang, but Xiaobawang was defeated because he didn't have the best work.

　　These foreign manufacturers want to buy Xiaobawang and offer a very good price, but their bosses are unwilling to admit defeat. They use the company's last funds to develop new handheld consoles and develop new games. He said: 'I must figure it out, otherwise there is no face to see Jiang Dong's elders'. "

　　Wang Jian's heart shook when he heard it: "What happened later?"

　　As soon as the words came out, he realized that he had asked in vain. Needless to say, it must have failed.

　　Sure enough, Brother Kai sighed and said: "Of course I lost. That handheld device, which was regarded as the last hope, failed to save Xiaobawang's decline, and the name disappeared from people's field of vision. However, Xiaobawang did not. It went bankrupt, but switched to selling children's toys, and its sphere of influence has also shrunk from all over the country to the towns and villages in Leizhou. I just happened to see such a report before.

　　And Tiantianle Dianjian was later acquired by Penguin Games and renamed Penguin Machine. It is tepid in China and has little reputation.

　　If you want to buy a handheld factory, I think you can look at Xiaobawang, they should have some background.

　　However, whether the boss is willing to be acquired or not is another matter. "

　　Wang Jian was a little moved and decided to inquire about the news first.

　　...

　　The next day, in the office.

　　"Boss, do you have any instructions?"

　　Wang Jian woke up from his contemplation, looked at the personnel director and the operation director next to him, and for a moment even forgot what they were called to do.

　　He has been pondering "Pokemon" for the past two days when he has nothing to do, and he is often distracted.

　　After patting his head lightly, he finally remembered: "The first thing, Minister of Personnel,

Next, we will recruit some professional translators and prepare to form a localization team.

　　A player from Jin Yuanguo sent an email before, saying that he wanted to have an English version of "To the Moon", and he also took the initiative to ask Ying to translate it. I don't know where the translation is now. I'll give you his contact information later, and you will recruit him too.

　　Since there is a player need, we will do it.

　　Still need to develop a strategy though... I'll talk to the marketing department later.

　　Translators should have experience living and studying abroad and understand their cultural traditions. "

　　Wang Jian knows that in the process of overseas distribution and localization of games, just translating languages ​​is not enough.

　　Translators must fully understand foreign cultural traditions in order to translate properly and bring players a better gaming experience.

　　It is also important to avoid breaking local taboos.

　　Not only the translation of text, but also the non-text content in the localization of the game.

　　For example, a character in a certain game caused dissatisfaction among black players because of the smeared image of black face.

　　After the game company noticed this, it made a sincere apology, saying that it was an unintentional mistake, and modified the image of the character.

　　However, this has caused dissatisfaction among the original players of the game: I like the original image, the game company is not wrong, why should I modify it?

　　There was a heated debate between the two sides.

　　The game companies caught in the middle are the most troublesome.

　　"The operation has also begun to prepare for the overseas release of the game. You can first build an overseas forum of Longyuan, and put all our game introductions there, and by the way, it will also be a place for foreign players to communicate.

　　The progress of the localization work can also be posted on it.

　　Then carry out some promotional activities, such as lucky draw to send posters or something, anyway, these are yourself.

　　Also, research the price of games in different regions, see how other games are priced, and then decide how much we price. "

　　It is also important to pay attention to the development of profit models according to the development of different regions.

　　After all, the economic level of each region is different. Jin Yuanguo is the richest, so he can set the price a little more expensive, and the Shenniu country is poorer, so he can set the price a little cheaper.

　　If you sell the game to the players of the God Niu Kingdom at the price of Jin Yuanguo, you will definitely be scolded by the players of the God Niu Kingdom to death.

　　The director of operations and the director of personnel nodded one after another: "Good boss!"

　　Wang Jian didn't forget the most important thing: "By the way, arrange staff to go to Leizhou, and find out about the situation with the manufacturers of Xiaobawang game consoles, such as the level of their current handheld technology, and whether they are willing to be acquired. How much would it cost if it could be acquired."

　　After all, the glory of Xiaobawang was a matter of decades ago, and Wang Jian was not sure how much technology they had left and how much they could play a role.

　　If that doesn't work, then go abroad to find a suitable small handheld manufacturer, which should be better than domestic ones.

　　"Good boss!"

　　Wang Jian took out his phone and glanced at the date.

　　Next, go to the awards ceremony, right?