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The essentialist

Sam Elliot* is a capable executive in Silicon Valley who found himself

stretched too thin after his company was acquired by a larger,

bureaucratic business.

He was in earnest about being a good citizen in his new role so he said

yes to many requests without really thinking about it. But as a result he

would spend the whole day rushing from one meeting and conference

call to another trying to please everyone and get it all done. His stress

went up as the quality of his work went down. It was like he was

majoring in minor activities and as a result, his work became

unsatisfying for him and frustrating for the people he was trying so hard

to please.

In the midst of his frustration the company came to him and offered

him an early retirement package. But he was in his early 50s and had no

interest in completely retiring. He thought briefly about starting a

consulting company doing what he was already doing. He even thought

of selling his services back to his employer as a consultant. But none of

these options seemed that appealing. So he went to speak with a mentor

who gave him surprising advice: "Stay, but do what you would as a

consultant and nothing else. And don't tell anyone." In other words, his

mentor was advising him to do only those things that he deemed

essential—and ignore everything else that was asked of him.

The executive followed the advice! He made a daily commitment

towards cutting out the red tape. He began saying no.

He was tentative at first. He would evaluate requests based on the

timid criteria, "Can I actually fulfill this request, given the time and resources I have?" If the answer was no then he would refuse the

request. He was pleasantly surprised to find that while people would at

first look a little disappointed, they seemed to respect his honesty.

Encouraged by his small wins he pushed back a bit more. Now when a

request would come in he would pause and evaluate the request against

a tougher criteria: "Is this the very most important thing I should be

doing with my time and resources right now?"

If he couldn't answer a definitive yes, then he would refuse the

request. And once again to his delight, while his colleagues might

initially seem disappointed, they soon began to respect him more for his

refusal, not less.

Emboldened, he began to apply this selective criteria to everything,

not just direct requests. In his past life he would always volunteer for

presentations or assignments that came up last minute; now he found a

way to not sign up for them. He used to be one of the first to jump in on

an e-mail trail, but now he just stepped back and let others jump in. He

stopped attending conference calls that he only had a couple of minutes

of interest in. He stopped sitting in on the weekly update call because he

didn't need the information. He stopped attending meetings on his

calendar if he didn't have a direct contribution to make. He explained to

me, "Just because I was invited didn't seem a good enough reason to

attend."

It felt self-indulgent at first. But by being selective he bought himself

space, and in that space he found creative freedom. He could

concentrate his efforts on one project at a time. He could plan

thoroughly. He could anticipate roadblocks and start to remove

obstacles. Instead of spinning his wheels trying to get everything done,

he could get the right things done. His newfound commitment to doing

only the things that were truly important—and eliminating everything

else—restored the quality of his work. Instead of making just a

millimeter of progress in a million directions he began to generate

tremendous momentum towards accomplishing the things that were

truly vital.

He continued this for several months. He immediately found that he

not only got more of his day back at work, in the evenings he got even

more time back at home. He said, "I got back my family life! I can go

home at a decent time." Now instead of being a slave to his phone he resources I have?" If the answer was no then he would refuse the

request. He was pleasantly surprised to find that while people would at

first look a little disappointed, they seemed to respect his honesty.

Encouraged by his small wins he pushed back a bit more. Now when a

request would come in he would pause and evaluate the request against

a tougher criteria: "Is this the very most important thing I should be

doing with my time and resources right now?"

If he couldn't answer a definitive yes, then he would refuse the

request. And once again to his delight, while his colleagues might

initially seem disappointed, they soon began to respect him more for his

refusal, not less.

Emboldened, he began to apply this selective criteria to everything,

not just direct requests. In his past life he would always volunteer for

presentations or assignments that came up last minute; now he found a

way to not sign up for them. He used to be one of the first to jump in on

an e-mail trail, but now he just stepped back and let others jump in. He

stopped attending conference calls that he only had a couple of minutes

of interest in. He stopped sitting in on the weekly update call because he

didn't need the information. He stopped attending meetings on his

calendar if he didn't have a direct contribution to make. He explained to

me, "Just because I was invited didn't seem a good enough reason to

attend."

It felt self-indulgent at first. But by being selective he bought himself

space, and in that space he found creative freedom. He could

concentrate his efforts on one project at a time. He could plan

thoroughly. He could anticipate roadblocks and start to remove

obstacles. Instead of spinning his wheels trying to get everything done,

he could get the right things done. His newfound commitment to doing

only the things that were truly important—and eliminating everything

else—restored the quality of his work. Instead of making just a

millimeter of progress in a million directions he began to generate

tremendous momentum towards accomplishing the things that were

truly vital.

He continued this for several months. He immediately found that he

not only got more of his day back at work, in the evenings he got even

more time back at home. He said, "I got back my family life! I can go

home at a decent time." Now instead of being a slave to his phone he shuts it down. He goes to the gym. He goes out to eat with his wife.

To his great surprise, there were no negative repercussions to his

experiment. His manager didn't chastise him. His colleagues didn't

resent him. Quite the opposite; because he was left only with projects

that were meaningful to him and actually valuable to the company, they

began to respect and value his work more than ever. His work became

fulfilling again. His performance ratings went up. He ended up with one

of the largest bonuses of his career!

In this example is the basic value proposition of Essentialism: only

once you give yourself permission to stop trying to do it all, to stop

saying yes to everyone, can you make your highest contribution towards

the things that really matter.

What about you? How many times have you reacted to a request by

saying yes without really thinking about it? How many times have you

resented committing to do something and wondered, "Why did I sign up

for this?" How often do you say yes simply to please? Or to avoid

trouble? Or because "yes" had just become your default response?

Now let me ask you this: Have you ever found yourself stretched too

thin? Have you ever felt both overworked and underutilized? Have you

ever found yourself majoring in minor activities? Do you ever feel busy

but not productive? Like you're always in motion, but never getting

anywhere?

If you answered yes to any of these, the way out is the way of the Essentialist