BUSINESS NAME: FEZ’S AGROVET ADDRESS : P.O BOX 137, EMBU. EMAIL : mboluamos@gmail.com TELEPHONE : 0757256673 PRESENTER : BONFACE BUNDI PRESENTED TO : WEBNOVEL READE
DEDICATION.
I would like to dedicate this business plan to my loving parents, Mr. and Mrs. Muriuki and the entire family for their support.
DECLARATION.
I declare that this business plan is my original work and has never been presented to any examination body for award in Certificate in business management.
ACKNOWLEDGEMENT.
I would like to express my graduated to those who contributed to the writing if this business plan, for helping me with skills and entrepreneur education to be able to complete this business plan. Thank you to my fellow colleagues for offering conducive environment in my studies. Special gratitude to Mr. and Mrs. Muriuki for financial support.
EXECUTIVE SUMMARY.
CHAPTER ONE.
The intended name of the business Fez's agrovet is located in EMBU town. It is a sole proprietorship form of business with the owner as the director.
CHAPTER TWO.
Marketing plan.
The business is to target industrial market and government institutions by offering the best service in order to satisfy its customers.
CHAPTER THREE.
Organization plan.
Fez's agrovet will be having rules and policies to govern it. The selection of the employees will be through interviews and advertisement.
CHAPTER FOUR.
Production plan
The business is to acquire the modern agricultural and animal resources to ensure satisfaction of employees and satisfaction of farmers.
TABLE OF CONTENT
DECARATION
DEDICATION
ACKNOWLEDGMENT
EXECUTIVE SUMMARY.
CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1 BUSINESS NAME
1.2 BUSINESS LOCATION AND ADDRESS
1.3 BUSINESS OWNERSHIP
1.4 TYPE OF BUSINESS
1.5 PRODUCT OR SERVICE
1.6 JUSTIFICATION OF THE OPPORTUNITY
1.7 INDUSTRIAL ANALYSIS
1.8 BUSINESS LAW AND OBJECTIVES
1.9 ENTRY AND GROWTH STRATEGY
CHAPTER TWO
2.1 MARKETING PLAN
2.2 CUSTOMERS
2.3 THE MARKET SHARE
2.4 COMPETITORS
2.5 PROMOTIONS
2.5.1 ADVERTISING METHODS
2.6 PRICING STRATEGY
2.7 SALES STRATEGY
2.8 DISTRIBUTION POLICY
CHAPTER THREE
3.1 MANAGEMENT TEAM
3.2 OTHER PERSONNEL
3.3 RECRUITMENT TRAINING AND PROMOTION
3.3 .1 RECRIUTMENT
3.3.2 TRAINING
3.4 RENEMURATION AND INCENTIVES
3.5 LEGAL REQUIREMENT
3.6 EXTERNAL SUPPORT
3.7 GENERAL ORGANIZATIONS
CHAPTER FOUR
4.0 PRODUCTION PLAN
4.1 PRODUCTION FACILITIES AND CAPACITY
4.1.1 PRODUCTION FACILITIES
4.2 BUSINESS PREMISES
4.3 MATERIAL FOR PRODUCTION
4.4 PRODUCTION PROCESS
4.4.1 INSPECTION
4.4.2 QOUNTITY CONTROL
4.4.3 LABOUR CONTROL
4.4.4 WORKING SCHEDULE
4.5 REGURATION AFFECTING PRODUCT
CHAPTER FIVE
5.0 INTRODUCTION
5.1 BOOKS OF ACCOUNT
5.2 PREOPERATIONAL COST
5.3 ESTIMATION OF THE WORKING CAPITAL
5.4 ESTIMATION OF FIXED ASSETS
5.5 CASH FLOW PROJECTIONS
5.6 PROFORMA INCOME STATEMENT (PROFIT & LOSS) FOR YEAR ONE.
PROFORMA INCOME STATEMENT (PROFIT & LOSS) FOR YEAR TWO
5.7 PROFORMA BALANCE SHEET FOR THE END OF YEAR
PROFORMA BALANCE SHEET FOR THE END OF YEAR TWO
5.8 BREAK-EVEN ANALYSIS FOR YEAR TWO
BREAK-EVEN ANALYSIS FOR YEAR THREE
5.9 SUMMARY OF BREAKEVEN POINT FOR THE THREE YEARS
5.9.1 PROFITABLE RATION
5.9.2 RETURN ON EQUITY RATION
SUMMARY GROSS MARGIN RATIO
5.9.3 DESIRED FINANCING
PROPOSED CAPITALIZATION
CHAPTER ONE
CHAPTER ONE
1.0 BUSINESS DESCRIPTION.
After a field research I decided that people living in Embu town where getting their animal and agricultural resources from towns such as: chuka and many other places, therefore I came up with an idea of starting an agrovet in Embu town ,which will be operating it will be called fez's Agrovet dealing with all the animal and agricultural resources.
1.1 BUSINESS NAME.
My business name is Fez's Agrovet. The origin of the name Linda's is from my first name Linda. I choose this name because this name because it is simple unique and easy to offer directions to customers. My motto is providing the best quality and quantity agricultural and animal resources. .My mission is being the best supplier of agricultural and animal resources all over the country.
1.2 BUSINESS LOCATION AND ADDRESS
My business is located in Embu town. The address Is P.O Box 137 Embu and the telephone number is 0757256673 and the email is mboluamos@gmail.com.
1.3 BUSINESS OWNERSHIP
Fez's Agrovet will be a sole proprietorship I will be the owner and the manager of the business with the help of few employees who will help me in sale and marketing. I choose a sole proprietorship because, it is easy to make decision will enjoy the profit alone.
1.4TYPE OF BUSINESS
Fez's Agrovet will be selling in retail. I will be offering high products to my customers only.
1.5PRODUCT /SERVCE SOLD
Fez's Agrovet will be offering resources such as betaphos, weedal, urea albafas, levatas and supaphos.
1.6JUSTFICATION OF THE OPPORTUNITY
The business will be successful because it will be located in the area with high population. There will be also good security which will ensure that the business is well secured and the employees and customers will be secured while operating the business. It will be operated by qualified staff who will relate well with the customers so as to satisfy the customers at a profit.
1.7 INDUSTIRIAL ANALYSIS.
My business will be operating under agricultural industries. Since it will be dealing withagricultural and animal resources,insufficient staffs create problem with job and also morale. Therefore forecasting is a crucial function which contributes to the successful operation of the Agrovet business.
1.8 BUSINESS LAW AND OBJECTIVES.
My objectives are as follows:
1. To have a market share of 30%
2. To provide goods of the best quality
3. To provide goods at affordable price
4. To expand my business and have branches in other towns .e.g. thika
5. To maintain good relationship with my suppliers and farmers.
1.9.ENTRY AND GROWTH STRATEGY
Advertising the business to be known by people through putting posters and billboards and use of local television stations and ensuring that I have the required documents such as trading license .I will be offering after sale services such as offering discount so as to attract customers.